[WM122] Surface Go To Market Manager - Latam

[WM122] Surface Go To Market Manager - Latam

27 feb
|
Microsoft
|
Xico

27 feb

Microsoft

Xico

The Marketing & Operations (M&O;) team plays an essential role translating Microsoft's Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible.
Our team drive cross-company, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.
It's an exciting time to join Microsoft and the M&O; team!
The Go-to-Market manager is an individual who is passionate about leading the Surface Devices business and has experience in planning, execution, and governance.




Your role is to focus the sales and marketing teams across the subsidiary on how Surface can help modernize our Commercial customer's workplaces as organizations look for ways that Surface Devices can transform their business, recruit, hire, and retain the best employees, and attract customer who are buying in new ways.
You will have end-to-end accountability for key metrics that indicate the health and success of the business, dive deep into the Surface Portfolio product offerings, go-to-market strategies, competitive landscape and business opportunity, as well as audience segmentation and purchasing behaviors.
This role is flexible in that you can work up to (50% / up to 100% from home / This role is Microsoft onsite only).
**Responsibilities**:
- Product Advocacy - Acts as a primary product spokesperson and product evangelist for the business.
Leverages product, industry, market, and competitive knowledge as well as technical expertise to develop localized landing with internal sellers and go-to-market guidance with partners.
Provides guidance to sales (e.g., interpretation of propensity models)



in customer engagements and shares expertise to guide partners.- Business Management - Builds and drives business strategy and tracks the efficacy of plans.
Owns scorecard metrics and key performance indicators across the business.
Drives a One Microsoft approach with key stakeholders and leadership around strategic priorities and orchestration efforts to deliver against priorities.
Leverages area/subsidiary portfolio share, revenue, and scorecard information to identify insights and actively impact marketing and business planning decision-making.
Leads a regular cadence of connections with corporate (global sales, marketing, the business group, engineering) to execute tactical and strategic planning, gather feedback, and enable field performance.
Delivers product and technical insights to the business by sharing data-driven insights about execution,



performance, and trends in the area/subsidiary (e.g., voice of the customer data).-
- Go to Market Strategy, Planning, and Delivery - Creates and orchestrates strategic GTM plans for assigned line(s) of business across sales, marketing, consulting, customer success, and partner functions, supporting one-Microsoft cross-functional execution as appropriate.
Collaborates with the partner team to guide execution of recruitment and enablement programs.
Considers relevant aggregate business metrics (e.g., revenue, scorecard, and share) and enables measurement of KPIs against revenue and scorecard metrics.
Drives go-to-market (GTM) strategy and lands growth plans.
Drives a functional team in understanding and executing strategy plans.-
- Field Enablement - Partners with sales to land field enablement accountability.




Serves as an orchestrator between the business and the areas to develop and land sales programs.
Provides thought leadership and clarity to coach and equip the team, channel, and sellers with the knowledge, skills, and resources to sell (e.g., readiness for programs owned by the solution area).
Appropriately activates the partner ecosystem to enable and drive results.
Identifies failure points and orchestrates resources to mitigate.-
- Business Development - Supports creation and pursuit of white-space growth opportunities across products/services.
Leverages knowledge of revenue, share targets, and the area/subsidiary's capabilities in order maximize performance across products/services.




Builds relationships and drives regular engagements with relevant stakeholders to operationalize competitive strategies and land implementation of solutions that drive increased market share for Microsoft and partners.
**Qualifications**:

- 5+ years marketing strategy, marketing execution, business planning, business development, sales enablement, technical pre-sales, or related work experience.
- Advanced level of English and Spanish
- Experience in the cloud & devices businessSkills & Knowledge- Deep customer focus and understanding-
- Strong analytical skills-
- Excellent communicator- Strong core marketing communications skills and experience,from business planning to marketing execution

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you wor

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