25 feb
General Staffing
Michoacán
Get AI-powered advice on this job and more exclusive features.Job Title:Digital Marketing DirectorIndustry:Branding, Marketing, and Corporate CommunicationsLocation:Remote (Latin America)Language Requirement:C1+ English (fully professional)Equipment:Must have a suitable home office setup with a laptop, extra screen, and reliable high-speed internet.How to Apply:Please submit your resume in English only.Company Overview:A purpose-driven branding and marketing agency is looking for a strategic and innovative Digital Marketing Director to lead digital initiatives that inspire engagement and strengthen brand storytelling.This company specializes in brand strategy, corporate identity, culture transformation,
and digital marketing to help businesses amplify their purpose and create meaningful connections with their audiences.
The ideal candidate will play a crucial role in shaping digital strategies that elevate brand narratives and drive measurable business impact.If you are passionate about storytelling, digital marketing, and purpose-driven branding, this is an opportunity to make a lasting impact while working in a collaborative, creative, and fast-paced environment.Position Overview:As the Digital Marketing Director, you will be responsible for leading SEO, content strategy, email marketing, paid media, social media, and marketing automation to elevate brand engagement.This role requires both strategic vision and hands-on execution, working closely with creative teams, brand strategists, and client stakeholders to develop impactful campaigns that align with business goals.KEY RESPONSIBILITIES:Digital Strategy & Brand EngagementDevelop and execute a holistic digital marketing strategy to drive brand awareness, engagement, and lead generation.Define and track key performance indicators (KPIs)
to measure the success of digital campaigns.Lead SEO, content marketing, and paid media strategies to optimize digital presence.Oversee email marketing and automation campaigns, ensuring targeted and effective messaging.Content & Social Media MarketingDevelop and oversee content marketing initiatives, including blog articles, whitepapers, case studies, and video content.Manage and grow social media presence across LinkedIn, Instagram, YouTube, and other relevant platforms.Ensure consistency in brand messaging and storytelling across all digital channels.Marketing Automation & Data-Driven InsightsImplement marketing automation strategies to improve customer journey and engagement.Use Google Analytics, CRM tools,
and data visualization to track performance and refine marketing efforts.Conduct A/B testing to optimize campaign effectiveness and improve conversion rates.Work closely with brand strategists, designers, and creative teams to develop digital-first branding initiatives.Coordinate with internal and external teams to execute multi-channel campaigns that support branding, corporate messaging, and business objectives.Ensure alignment between brand purpose, culture, and digital marketing execution.QUALIFICATIONS & SKILLS:10+ years of experience in digital marketing, branding, and strategic communications.5+ years of leadership experience, managing cross-functional teams and marketing campaigns.Expertise in SEO, PPC, and paid media strategies to drive digital growth.Proficiency in: Google Ads, LinkedIn Ads, Facebook Business Manager, Google Analytics, HubSpot, and CRM tools.Strong ability to analyze data, track digital performance,
and optimize marketing efforts.Proven experience in purpose-driven branding and content marketing.Excellent written and verbal communication skills, with a passion for brand storytelling.Fluent in English (C1+); Spanish is a plus.Why Join Us?Work with a Purpose-Driven Team: Be part of a company that helps brands align their purpose with their marketing strategy.Make an Impact: Lead digital storytelling initiatives that shape brand identity and corporate culture.Collaborate with Experts: Work alongside creative directors, designers, and brand strategists to develop meaningful campaigns.Innovate & Grow: Take ownership of cutting-edge digital marketing strategies and drive measurable success.Salary:Competitive & Based on ExperienceWork Hours:8:30 AM to 5:30 PM (CST)Location:Remote (Latin America)Ready to lead digital marketing for a purpose-driven branding agency?
Apply today with your resume in English!Seniority level:DirectorEmployment type:Full-timeJob function:Marketing, Strategy/Planning, and Project ManagementIndustries:Marketing Services, Printing Services, and Advertising Services
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