24 feb
TripleTen
Tamazunchale
.DescriptionTripleTen is a leading EdTech company that offers accelerated programs in programming and data analysis, enabling students to secure jobs in the IT sector in the US and Latin America within a year.
We guarantee a 100% money-back policy and have an impressive 87% employment rate among our graduates.We're seeking an experienced Influence Marketing Lead to spearhead our influencer marketing initiatives with a strong focus on measurable business outcomes in the USA.
The ideal candidate will drive lead generation and conversion through various influence channels,
with particular emphasis on performance marketing metrics and efficient vendor management.This role will be crucial in driving our influence marketing strategy forward with a strong emphasis on performance metrics, ROI, and effective vendor management.
The successful candidate will join a dynamic team focused on achieving measurable business results through strategic influencer partnerships and agency relationships.Please note that after applying for this position, you will be required to complete a test assignment.What you will doDevelop and execute a comprehensive performance-driven influence marketing strategy across multiple markets, with a primary focus on the US marketManage and coordinate multiple agencies, contractors, and vendors to ensure aligned execution of marketing initiativesBuild and nurture relationships with influencers across different tiers - from micro to macro influencersOversee agency relationships and deliverables, ensuring quality and adherence to KPIsManage campaign budgets with strict adherence to key performance metrics (CPL, CAC,
ROAS)Design and implement A/B tests to optimize campaign performanceRequirements4+ years of experience in influence marketing with proven track record in lead generation and sales conversionExperience leading small teams and managing relationships with marketing agencies, freelancers, and contractorsProven ability to negotiate and manage vendor contracts and service level agreementsDemonstrated success in the US market or other international marketsDeep understanding of performance marketing metrics and experience in campaign optimizationExperience in budget allocation and management across multiple vendors and channelsHands-on experience working with major social platforms (Instagram, TikTok, YouTube) and various content formatsExcellent English communication skills (both written and verbal)What we can offer youRemote, Full-time Contract positionLevel of freedom to determine the vision of projects and resources to achieve it.
We don't believe in micromanagingGet hands-on experience in an ed-tech environment (learning tools and the ins and outs of online education for adults)Digital office.
To keep our teamwork smooth, we use modern digital tools like Miro, Notion, Slack, etc.Diverse and close-knit team
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.