25 feb
Sphise
Ciudad de México
Our trusted US-based, high-growth healthcare technology partner is seeking a dynamic Marketing Director who thrives in a fast-paced, entrepreneurial environment to join their team. This innovative company is dedicated to revolutionizing the healthcare industry through cutting-edge technology solutions.
The ideal candidate is:
- Strategic and Tactical: Develops high-level strategies and executes with precision.
- Customer-Centric: Understands customer needs and crafts campaigns that drive engagement and loyalty.
- Innovative and Data-Driven: Combines creativity and analytics to optimize efforts and deliver results.
- Collaborative Leader: Partners across teams to achieve shared goals.
- Resourceful and Hands-On:
Juggles multiple priorities and executes tasks directly when needed.
Primary Responsibilities
- Develop and Execute Strategies: Lead integrated strategies spanning product marketing, lead generation, and demand generation.
- Refine Brand Positioning: Build a compelling brand story to stand out in the behavioral health space.
- Go-to-Market Planning: Partner with product and sales teams to craft impactful customer and product marketing plans.
- Drive ABM Campaigns: Design and execute ABM strategies to engage high-value accounts.
- Optimize Campaign Performance: Use data to track, analyze, and improve ROI across all channels.
Additional Responsibilities
- Content Development: Oversee creation of impactful assets like case studies and webinars.
- Retention Marketing: Design campaigns to drive customer loyalty and upsell opportunities.
- Partnership Marketing: Build co-marketing initiatives with strategic partners.
- Hands-On Execution: Manage tasks such as email campaigns and social media as needed.
Experience
- Proven Expertise: 8+ years in marketing, including 3+ years in leadership,
preferably in SaaS or healthcare tech.
- Broad Skillset: Success in product marketing, ABM, lifecycle marketing, and demand generation.
- Hands-On Skills: Comfortable executing campaigns across multiple channels.
- Analytical Proficiency: Skilled in tools like Google Analytics, HubSpot, and Salesforce to track and optimize performance.
- Team Leadership: Experience building small teams and working with external vendors.
- Industry Knowledge: Familiarity with behavioral health or related markets is a plus.
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Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.