23 feb
Beiersdorf México
Xico
**Your Tasks**:**Role Purpose**:The MU Marketing Manager defines the long-term strategy and leads the organization design for one of the most important NIVEA categories for the MU.
**Main Accountabilities**:**Strategy and business planning****Push Mtk acceleration agenda for Marketing team.
**- Increase communication across teams and improve upskilling in key topics: financials, commercial and digital**Long-term strategy**- Defines long-term strategy of owned categories for the MU- Persuade all stakeholders in the company to achieve the best-in-class executions and ensure the KPI's compliance (including Sales, Shopper & CM, Finance, Supply Chain,
Regional & Global Marketing).- Defines the purpose of owned categories and how it supports umbrella brand.- Identify and activate plans for growth & penetration**Opportunities & New Products Launches**- Identifies new opportunities in the market by exchanging with Regional & Global teams.- Proposal of new plans and initiatives to ensure the best results in MS, NS, penetration and profitability.- Defines Pipeline and makes it possible, on time and in quality.
**Profitable growth.
**- Always seeks for profitable growth and defines a sustainable business model for owned categories.
Strong orientation of brands that grow through the POS, not necessarily only by ATL support.
Should decrease product costs significantly and/or find a way to increase Gross Margin.
**Leadership****Country support & Team development.
**- Supports activation countries on Strategy and Pipeline.- Influence across all stake holders to drive business- Develops own team and always reaches agreements with other areas of the company.
**Your Profile**:**Knowledge,
Skills and Experience**:**Education**:- University / higher education degree**Skills**:- Leadership / ownership- Persuasion at all levels- Teamwork- Passionate, inspiring- Analytical skills- Strategic thinking**Experience**:- 8-10 years solid experience in Marketing in FMCG, in beauty or personal Care categories.- Excellent presentation skills in English and Spanish.- Knows how to work in a Global company managing different stake holders and complex problems.
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.