23 feb
Pavago
Nuevo Casas Grandes
.
**Position Type**: Full-Time, Remote**Working Hours**:EST**About Pavago**:Pavago is seeking a highly skilled Digital Marketing Strategist for a B2B software company.
In this role, you will play a pivotal part in crafting and executing the digital content strategy to increase brand visibility and generate qualified leads across multiple digital channels.
The position blends creative storytelling with data-driven decision-making to deliver impactful marketing results.
**Key Responsibilities**:- **SEO**: Develop and execute an SEO strategy focused on keyword research, on-page optimization, and technical SEO improvements.
Use tools like Google Analytics, SEMrush, and Ahrefs to track and refine SEO performance.
Optimize content for better rankings and increased organic traffic- **Content Strategy**: Develop and manage an editorial calendar for blogs, newsletters, and social media.
Write and edit B2B content aligned with SEO best practices.
Collaborate with designers to create multimedia content (videos, infographics).
Monitor content performance and optimize based on data insights.- **Editorial Calendar Management**: Create and maintain an editorial calendar for blog posts, newsletters, and social media content, ensuring timely and consistent delivery across channels.- **B2B Content Creation**:Write and edit engaging B2B content that resonates with our target audience, integrating SEO best practices for maximum reach and impact.- **Performance Analysis**: Monitor content performance across all channels, analyze metrics, and make data-driven recommendations for continuous improvement.- **Social Media Strategy**: Lead and execute social media strategy across LinkedIn, Twitter, Facebook, and YouTube, optimizing for engagement and brand visibility.- **Paid Social Campaigns**:
Design and implement paid social media campaigns, optimizing for lead generation and ROI.- **Engagement**: Build relationships with followers and industry participants through active engagement and participation in relevant conversations on social platforms.- **Social Media Metrics**: Track and analyze social media metrics, adjusting strategies as needed to enhance engagement and follower growth.- **Digital Asset Creation**:Develop creative briefs for digital content across all platforms, maintaining brand consistency while ensuring creative freedom.- **Multimedia Content Production**:Coordinate with designers or create visual assets (videos, infographics, presentations) that resonate with our target audience.- **Digital Asset Management**:Maintain a structured digital asset library,
ensuring assets are easily accessible for use in campaigns and content creation.
**Required Skills & Experience**:- **Experience**:3+ years of B2B digital marketing experience, preferably within the software or SaaS industry.- **SEO & Content Optimization**:Proven expertise in SEO, content writing, and on-page optimization
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.