23 feb
Tractian Technologies
Xico
.Why join usTRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more.
We've fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change.
As a part of our growth-stage startup, you'll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.AREAThe TRACTIAN Marketing team bridges the gap between our innovative products and the technical audience we serve, combining Growth, Branding,
and Product Marketing to reach and resonate with both prospects and customers.
Our team collaborates deeply with Sales, Product, and Customer Success to ensure our visual identity and messaging reflect TRACTIAN's expertise and commitment to operational excellence.WHAT YOU WILL DOAs a Performance Manager, your role is centered on driving lead generation and revenue through expert management of paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and related).
You'll focus on meticulously crafting and optimizing campaigns across various channels, utilizing advanced targeting and data-driven strategies to enhance lead acquisition and conversion rates.
Your expertise in A/B testing, ROI analysis, and budget management will be crucial in continually refining campaigns for maximum efficiency and profitability, directly contributing to the company's revenue growth.ResponsibilitiesDevelop, execute, and analyze comprehensive performance marketing strategies across various digital channels (Earned, Paid, and Owned), including Paid Search, Paid Social, Retargeting, Paid Influencers,
Content Promotion, Display Ads, and related.Plan, create, and optimize high-converting digital ad campaigns that align with business goals, utilizing A/B testing and data analysis to enhance conversion rates continuously.Employ advanced targeting techniques to reach specific audience segments, leveraging customer data, demographics, and behavioral insights to maximize campaign effectiveness.Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.Utilize analytics platforms to monitor campaign performance metrics such as click-through rates, conversion rates, CPA, and return on ad spend (ROAS).Collaborate closely with creative teams to develop compelling ad creatives, landing pages,
and ad copy that drive engagement and conversions.Collaborate closely with Sales teams to follow and collaborate to the Revenue Goals.Create, analyze, and interpret data to provide actionable insights and recommendations for improving campaign performance and overall marketing strategy
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.