22 feb
Didi Global
Tamazunchale
.Company OverviewDiDi Global Inc. is the world's leading mobility technology platform.
It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.
It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.
DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team OverviewWe are looking for an Engagement Manager to join our Key Accounts (KA) team, responsible for developing and executing engagement strategies that drive the success of our top brands on the platform.
This role will be at the center of our promotional efforts, ensuring that our brands have the best offers in place to maximize performance, align with seasonal trends, and resonate with customers.Role ResponsibilitiesDeveloping Engagement Strategies: Designing and implementing initiatives to enhance participation and performance of Key Account brands in promotional campaigns.Tracking Promotion Performance: Monitoring and analyzing the effectiveness of ongoing promotions, ensuring data-driven decision-making to optimize future campaigns.Planning & Innovating Promotions: Identifying and creating new promotional archetypes, such as breakfast discounts, sports event specials,
and seasonal campaigns, to enhance engagement.Aligning Cross-Functional Teams: Collaborating with Marketing, Consumer teams (C-side), and Commercial teams to align brand needs with internal strategies.Negotiating & Optimizing Seasonality: Ensuring the commercial team secures the best promotional deals with brands, aligning offers with peak sales periods, major events, and seasonal trends.Conducting Postmortem Analysis & Reporting: Maintaining records of key promotions, analyzing top-performing campaigns to extract insights and best practices for future initiatives.Owning Key Metrics: Tracking and improving performance across key metrics, including promo efficiency, promo coverage, and brand participation.Role QualificationsBachelor's degree in Business, Finance, Economics,
Engineering or related fields; 4-6+ years in commercial consulting and/or strategy or related field, engagement marketing, promotions, category management, or a related field, ideally in food delivery, e-commerce, or FMCG.Strong analytical skills with the ability to track performance, generate insights, and make informed recommendations
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.