23 feb
inDrive
Xico
Hybrid- Full-time- Middle- We are expanding our MKT department and we're looking for a talented and experienced professional to be the Influencer MKT Specialist for Central America.
You will be responsible to keep in touch with agencies, influencers and create some new processes.
**Responsibilities**:
**What you will do**:
- Development and coordination of influencer marketing in Central America
- Managing the IM campaigns: strategy, execution, reporting, and post-analytics for further optimization
- Work with the local agencies - procurement & tenders, handling the communication, briefing, content approval
- Briefing the digital media team to launch extra promotional campaigns for influencers' content
- Collaboration with the owned media channels (SMM team)
- Searching and analysis of the actual trends in the industry
- Analysis of the competitors' influencer marketing activations
- Leading the ambassador program in Mexico
- Work with documentation and contracts with the support of the marketing operations team
**Qualifications**:
**What we expect from you**:
- Experience at least 1.5 years with Influencer Marketing projects
- Self-organized
- Committed to quality,
- English Advanced level
- Spanish (local language)
- Pro-activity, decision-making skills
- Work with the project management platforms (Wrike, Jira), data analytics dashboards (Tableau), influencer marketing analytics platforms
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.