23 feb
Osf Global Services
Estado de México
Join our team as a Campaign Specialist, where you'll design and manage impactful email marketing campaigns using Salesforce Marketing Cloud.
Collaborate with cross-functional teams to optimize performance and ensure high-quality communications.
If you have 2-4 years of experience, proficiency in Salesforce Marketing Cloud, and excellent communication skills in English, we want to hear from you!
Responsibilities: Design, execute, and manage email marketing campaigns using Salesforce Marketing Cloud.
Ensure timely delivery of newsletters and other email communications.
Collaborate with teams to develop campaign strategies and objectives.
Operational Content Management: Responsible for operational content management,
including copywriting.
Advise customers on various email marketing tools such as Salesforce Marketing Cloud.
Implement and supervise high-performance email marketing campaigns.
Control feedback loops, coordinate, and implement translations.
Carry out quality assurance to ensure high standards.
Maintain awareness of customers' editorial plans.
Develop target group-specific texts and meaningful headlines.
Monitor and report on campaign performance metrics such as open rates, click-through rates, and conversions.
Work out reports to derive recommendations for action and test scenarios.
Optimize ongoing email marketing measures for customers.
Requirements: Experience and Education: 2-4 years of experience in email marketing or digital marketing, with a focus on Salesforce Marketing Cloud.
Successfully completed training, ideally in communication/marketing or a comparable qualification.
Proven track record of managing successful email campaigns.
Technical and Analytical Skills: Proficiency in Salesforce Marketing Cloud, including Email Studio, Journey Builder,
and Automation Studio – or other tools.
Basic understanding of HTML/CSS for email template customization.
Basic technical understanding and interest in various marketing tools.
Experience with A/B testing and performance optimization.
Interest / experience in usage of AI.
Communication and Language Skills: Excellent written and verbal communication skills.
Fluent in German and English.
Ability to collaborate effectively with cross-functional teams.
Personal Attributes: Precise, conscientious, and structured way of working.
Initiative, creativity, and independence.
Resilient and able to maintain composure in hectic situations.
Hands-on mentality.
Certifications and Additional Experience: Salesforce Marketing Cloud Email Specialist certification is a plus.
Experience with Salesforce Marketing Cloud, or similar tools, is desirable.
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