23 feb
Aliexpress Plaza Store
Estado de México
Senior Marketing Manager (Southern Europe) We are seeking a dedicated Senior Marketing Manager based in Barcelona or Madrid to drive marketing efforts in Southern Europe and assist in advancing Kantar Worldpanel's presence in the local markets.
This role encompasses various B2B marketing tasks, including completing and implementing the strategy across all marketing channels (internal and external communications, campaigns, content marketing, website, social media, events, etc.)
in accordance with local business objectives.
From your position in Spain, you will work to strengthen the capabilities and impact of marketing across the region, collaborating closely with other country leads.
This role will also lead on new initiatives across southern European countries and help us to collectively raise Worldpanel's visibility across Europe.
Leading a team of three, your role is to improve marketing's impact by working closely with local commercial teams and collaborators to align with business objectives.
You'll also provide expert guidance on brand, product marketing, and communication strategy.
The role will concentrate on initiatives that improve brand awareness, acquire and retain clients, and strengthen internal engagement and expertise.
Role Description Implement the Southern Europe (SE) marketing strategy locally, taking into account the local business priorities and growth objectives, in collaboration with sales, analytics, product, and other collaborators.
Transform global and regional marketing strategies into local campaigns that effectively address specific market needs and achieve key goals, while contributing to Kantar's overall visibility in SE.
Actively build collaborative relationships with collaborators across the local businesses,
as well as with marketing peers from other countries and COE colleagues.
Act as the main connection between the commercial teams and the marketing organization, gaining a strong grasp of local client requirements, using client survey results and feedback, along with the sales teams' local knowledge and experience.
Establish and implement local demand generation campaigns to drive leads for the commercial teams, working closely with the sales teams and agencies.
Design and implement the roll out of product marketing campaigns and new product launches, aimed at driving adoption and revenue growth.
Monitor campaign performance, analyze data and metrics, and provide valuable insights and recommendations for optimizing campaigns.
Analyse, measure and optimise all stages of the Iberia & SE marketing funnel across web, email, social, search, paid campaigns etc.
Build,
test and optimize paid campaigns across channels, including digital, social media, paid search, etc.
Conduct market research and competitor analysis for Iberia, collaborating with commercial and product teams to ensure timely business releases.
Develop effective marketing materials for the commercial teams that clearly convey our unique selling points (USPs).
Support commercial teams with any additional content needs to promote our products and services.
Ensure that all client-facing materials such as presentations, RFPs, etc., are on brand and consistent across the market.
Complete the roll out of region-specific thought leadership materials, adapting and translating content to match local requirements.
Manage the development and implementation of client events, working with customers, partners,
and team members to ensure excellent content and successful outcomes.
Identify and support the promotion and execution of speaking opportunities at third-party events.
Lead the relationships with key industry associations and explore partnership and collaboration options.
Complete local GMS releases with support from the Media COE and media agency.
Take charge of the local internal communications programme.
Oversee the maintenance and optimisation of website and social media channels.
With support from the Content & Events COE, establish a local podcast series.
Manage the marketing budget and plans with regular monthly reporting on the return on investment for all marketing activities.
Role Requirements & Capabilities Bilingual: Spanish and English, with Portuguese desired.
Minimum 5 years' experience in a similar marketing role with demonstrable experience managing hybrid teams and delivering results that drive revenue growth.
Solid understanding of buyer personas, demand generation, and the B2B marketing funnel.
Previous marketing automation and CRM management experience, Microsoft Dynamics / Salesforce preferred.
Excellent knowledge of digital marketing tools and techniques and analytics tools to measure and optimise campaign performance.
Excellent written and verbal communication skills.
Driven by outcomes, capable of thinking broadly and implementing tasks with precision.
Outstanding foresight in commercial matters and ability to establish strong connections.
Strong attention to detail, ability to work on own initiative and enjoy working as part of a team.
Experience working with distributed collaborator teams and collaborating cross-functionally.
Highly analytical with a strategic approach.
Proactive in seeking out solutions to business problems.
Curious nature with a drive to innovate and seek continuous improvements.
We shape future brands by deeply understanding people worldwide, which allows us to uncover key insights that drive their decisions and aspirations.
Our expertise in human understanding combined with innovative technology helps brands thrive in our dynamic world.
At Kantar, we prioritize equality of opportunity for everyone.
We support our colleagues in working in a way that promotes their health and wellbeing.
We value diversity and welcome applicants from all backgrounds.
Privacy and Legal Statement When you apply for this opportunity, please be aware that your personal data will be processed and stored by The Kantar Group Limited ('Kantar').
For a detailed privacy policy, please visit #J-18808-Ljbffr
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