23 feb
Goodwork
Xico
Regional Marketing Manager (LATAM) (IoT SaaS | Fortune 500 Clients | Remote or CDMX)Join to apply for the Regional Marketing Manager (LATAM) (IoT SaaS | Fortune 500 Clients | Remote or CDMX) role at Goodwork.
Goodwork is recruiting for a Canadian-based telematics software, hardware, and consultancy firm specializing in fleet management and field service solutions.
What makes this opportunity interesting? Drive Latin American expansion for a global leader managing 3M+ vehicles.Shape marketing strategy using cutting-edge AI tools and analytics.Join a dynamic, fast-paced team revolutionizing the IoT landscape.
About the CompanyWe're a multi-brand organization providing advanced fleet management software, hardware,
and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our mission is to understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable.
Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally.
OUR COMPANY VALUES guide our team and shape our culture.
Unimpeachable Character: We embrace absolute integrity, trustworthiness, and humility.Speed is King: We prioritize efficiency, embracing agility and swift decision-making.Own the Outcome: We embrace accountability and take holistic ownership.Have Backbone; Disagree and Commit: We encourage expressing differing opinions but commit wholeheartedly once a decision is made.We're a hybrid work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico, and a remote team scattered across the world.
About the RoleWe're looking for a remote Regional Marketing Manager to spearhead our expansion into Latin America. You'll lead regional marketing initiatives and drive growth through localized strategies.
This is a strategic position requiring both creative and analytical capabilities. You'll participate in weekly team meetings and have the autonomy to shape our regional marketing approach while staying embedded with our global team.
OUR IDEAL CANDIDATE brings 5+ years of experience in digital marketing, content marketing, or regional marketing roles, with a proven track record of driving growth in LATAM markets. You're a talented Spanish-language writer with hands-on experience managing paid search campaigns and optimizing campaign performance based on data.
Your performance will be measured by lead generation metrics for the LATAM region, effectiveness of localization initiatives,
sales and channel enablement KPIs, and regional website performance and conversion rates.
You will be doing things like: Regional Marketing Strategy: Define and track regional marketing metrics; build campaigns with regional managers; create regional growth plans.Content Creation & Localization: Translate and adapt existing marketing materials for LATAM audiences; write SEO-optimized Spanish content.Technical SEO & Analytics: Monitor website performance metrics for localized pages; track and analyze campaign KPIs.Paid Digital Campaign Management: Design and optimize paid search campaigns on Google Ads and LinkedIn.Channel Partner Support: Organize and optimize partner webinars; create sales enablement materials.AI & Data-Driven Optimization:
Use AI tools for content creation and optimization; implement A/B testing for campaigns.Skills & Qualifications5+ years of prior experience in roles like Digital Marketing Manager, Content Marketing Manager, Regional Marketing Manager, or B2B Marketing Manager.Native-level Spanish writing and content creation capabilities.Advanced SEO implementation experience and technical optimization abilities.Experience developing regional marketing strategies and growth plans.Proven track record managing paid search campaigns (Google Ads, LinkedIn Ads).Expertise in digital marketing analytics and KPI tracking.Strong collaboration and communication abilities.Self-starter mentality with ability to work in a fast-paced environment.Position Details Working Hours: Fixed between 8AM-5PM Eastern Time Zone (Toronto time).
Location: Remote position based in Latin America.
Mexico City candidates will work from our local office; remote options available for strong candidates in other LATAM locations.
Compensation: Above-market compensation.
If you're not sure about applying and think you might be close to meeting the requirements, apply anyway! We value diverse life experiences and look at potential over qualifications.
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Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.