On Premise Key Account Manager - [QCL200]

On Premise Key Account Manager - [QCL200]

21 feb
|
Brown-Forman
|
Xico

21 feb

Brown-Forman

Xico

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry.
Brown-Forman offers our employees this kind of career and environment and has for more than 150 years.
Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home.
Come have a seat at our table.
**You Can Look Forward To**:
The On Premise Key Account Manager is responsible for leading,



guiding and inspiring the direct or indirect team of executives managing different premises to ensure that the key Brown-Forman brands are on the right key accounts and with the right supports ensuring a dominant position within the channel.
Through the development and execution of the channel strategy, it should improve the visibility as well as the testing and repurchasing of our brand focus, implementing experiences and brand initiatives relevant to our key customers and consumers working with the regional on-premise managers/executives to assure excellent execution locally and nationwide.
The On Premise Key Account Manager is responsible for ensuring impeccable execution of brand and channel strategy and guidelines in their National Key Accounts.
**What It's Like to Work Here**:

- Actively contribute to the development and implementation of the channel strategy in their key accounts.
- Ensure the correct implementation of strategies and guidelines of the brands in the key accounts.
Periodically quantitatively and qualitatively analyze the initiatives/activities implemented in their key accounts (Development>Implementation>Evaluation>Feedback).




- Analyze the total market and channel in their respective accounts to understand industry dynamics, competition and regulatory issues that help detect areas of opportunity and growth for Brown-Forman.
- Analyze the target consumer, its main drivers of consumption and preferences of type of establishments.
- Guarantee that Brown-Forman has a dominant position in the key accounts according to the channel segmentation strategy.
- Ensure and co-work with Marketing and Trade Marketing on the strategy and tailor-made brand experiences for National Accounts and their excellent execution.
- Ensure being an expert ambassador of our brands.
- Train and train continuously (internally and externally) in the Brown-Forman culture, our brands and our values.
- Ensure that all executives follow and implement in detail the steps of the visit,



use the principles of effective negotiations and make use of salesforce as a working tool.
- Encourage responsible consumption at all times and promote it by example.
- Recruit, retain and develop the best talent for Brown-Forman.
- To guarantee the correct planning and execution of the strategy, initiatives and activities of the brands and channel that assure us to have in the most important accounts: distribution and price, visibility, training and motivation, mixology and brand experiences.
- Impeccable management and control of the operating budget and travel in their Key Accounts.
- Impeccable administration and control of their client's databases (salesforce, Siscocc) guaranteeing always to have up to date and quality information.
- Maintain a healthy relationship with the owners and staff of the key accounts in charge and with the main wholesalers.




- Ensure that our key accounts identify Brown-Forman as a business partner rather than a supplier.
- Maintain active communication with the Wholesale team in your area to ensure a proper business process.
- Impeccable budget control and bonus process (check)
- Develop and execute their weekly work plan including the visit plan uploaded to the salesforce platform.
- Identify and prospect potential National or Key Accounts for Brown-Forman.
**We Are Looking For People Who**:

- Education: Preferred bachelor's degree with a postgraduate degree in the following fields: Marketing, Business Administration, Business or related.
- Previous Experience:



1-3 years leading on-premise and/or sales teams for global consumer product brands with experience in establishing and maintaining strategic relationships and strong verbal and written communication skills.
**Knowledge / Personal Skills**:
**Knowledge**:

- Languages: English (high level for business)
- Software or special programs: Office package (Excel, Word, PPT) high level, web platforms, Mac (Ipad) etc.
- Knowledge of market analysis platforms.
Nielsen, ISCAM, etc.
- Ability to analyze and synthesize.
- Knowledge in finance, marketing, effective negotiations, coaching and leadership.
**Skills and Behaviors**

**Be Curious**
- Constantly analyzes and understands business results to broaden their knowledge.
- Make recommendations and/or make decisions based on hard business data.
- Actively evaluates and learns from the results obtained in the activities he/she

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