20 feb
Didi Global
Tamazunchale
.Company OverviewDiDi Global Inc. is the world's leading mobility technology platform.
It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.
It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.
DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team OverviewWe're looking for a strategic, results-driven Senior Lifecycle Marketing Manager to lead our Field Marketing team and work closely with a talented Design team.
In this role, you'll play a pivotal part in shaping the communication strategy across key touchpoints within the app, with a focus on improving user engagement and boosting Click Through Rate (CTR).
You will be responsible for managing a dynamic team of Field Marketing Managers, as well as the Design team to produce creative assets, and building strong relationships with key stakeholders across the Operations Team, particularly the Growth and Engagement teams.Your role will be critical in ensuring alignment between teams, managing expectations, and delivering on the marketing strategies that support business initiatives.
You'll be expected to balance strategic leadership with hands-on execution,
fostering collaboration and ensuring that the lifecycle marketing efforts are aligned with company goals.Role ResponsibilitiesLeading the Field Marketing Team: Overseeing the performance and development of a team of three Field Marketing Managers responsible for day-to-day communication strategies and execution within the app.Defining the Communication Strategy: Developing and executing lifecycle marketing strategies focused on driving user engagement, retention, and improving Click-Through Rates (CTR).Leading the Design Team: Managing and guiding the Design Team in creating in-app messaging, push notifications, and other creative assets.
Providing direction, feedback, and alignment with lifecycle marketing goals and business initiatives,
ensuring all design outputs are on-brand and effectively driving user engagement.Managing Stakeholder Expectations: Building and nurturing strong relationships with key stakeholders in the Operations Team, especially the Growth and Engagement teams.
Aligning marketing strategies with their goals and managing expectations around deliverables, timelines, and performance metrics
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.