20 feb
Mygwork
Tamazunchale
.
This job is with Novartis, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Please do not contact the recruiter directly.
Summary
- Gerentes de marcas locales O especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.
- Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.
About the Role Location:
Ciudad de MéxicoLocal Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function.Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.Responsibilities:Prepare content for integrated brand teams and launch teams.Responsible for the execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)Lead the development of promotional activities in accordance with the internal guidelines of the SOP and the Code of Conduct.Monitor and control brand budgets, forecasts and expenses and evaluate the product marketing mix to evaluate profitability and results.Identifies area market information and opportunity through customer interactionsExecutes central marketing activities as well as initiated regional marketing activitiesMonitors product performance and external environment using appropriate tools and taking corrective action if necessary to meet business objectivesCollaborate with Marketing and Medicine teams to maximize activities: - Scout Centers,
KOLs and OLs by disease within the assigned territory - Identify specific needs for each patient segment and the implications of the disease for each of them within the assigned territoryKey Performance IndicatorsLocal brand managers OR global/regional/local specialists in sub-function within a specific marketing sub-function.Define product strategy in accordance with local management and global marketing department, and implement supporting tactical plans/projects.Work ExperienceExperience in the Prostate market in MexicoMulticultural experienceLaunch management and executionProject implementationSkillsDigital MarketingMarketing strategyProduct strategyAsset ManagementProduct marketingProduct lifecycle management (Plm)Understanding the healthcare sectorExperience in Priority Disease AreasCommercial ExcellenceOperational excellenceCustomer orientationAgilityInfluence skillsNegotiation skillsStakeholder participationStakeholder ManagementStrategic alliancesMultifunctional collaborationLanguageEnglish ProficiencyBenefits and rewardsRead our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.Novartis
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