20 feb
General Motors
Xico
**Work Appropriately**
Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis
**Position Tasks and Responsibilities**
- **Develop Advertising Strategies**:Create and implement effective advertising strategies that align with our business objectives and target audience.
- **Campaign Management**:Oversee the planning, execution, and optimization of advertising campaigns across various channels, including print, digital, TV, and radio.
- **Creative Direction**:Work closely with the creative team to develop compelling and innovative ad content that resonates with our audience.
- **Media Planning and Buying**:Manage media planning and buying activities to ensure optimal placement and cost-efficiency of ads.
- **Performance Analysis**:Monitor and analyze the performance of advertising campaigns, providing regular reports and insights to improve future efforts.
- **Budget Management**:Manage the advertising budget, ensuring efficient allocation of resources to achieve maximum impact.
- **Collaboration**:Collaborate with internal teams, including marketing, sales, and product development, to ensure cohesive and effective advertising efforts.
- **Stay Updated on Industry Trends**:Keep up-to-date with the latest trends and best practices in advertising and the automotive industry.
**Additional Job Description**:
**Knowledge**:
- **Advertising Principles**: Understanding of advertising theories, practices, and methodologies.
- **Marketing Strategies**: Knowledge of marketing principles and how advertising fits into broader marketing strategies.
- **Media Channels**: Familiarity with various media channels (digital, print, broadcast) and their effective use in campaigns.
- **Brand Management**:
Insights into maintaining and enhancing brand identity through advertising.
- **Industry Trends**: Awareness of current trends and innovations in the advertising industry.
**Skills**:
- **Leadership**: Ability to lead and motivate a team, providing clear direction and support.
- **Communication**: Strong verbal and written communication skills for effective collaboration with team members, clients, and vendors.
- **Project Management**: Proficiency in managing multiple projects simultaneously, ensuring they are completed on time and within budget.
- **Creative Thinking**: Ability to generate innovative ideas and solutions for advertising campaigns.
- **Analytical Skills**: Competence in analyzing campaign performance data to make informed decisions and improvements.
- **Negotiation**: Skills in negotiating contracts and agreements with clients and vendors.
- **English Level**:Advanced.
**Experience**:
- **Work Experience**: 5- 10 years of experience in advertising, marketing, or a related field.
- **Education**:Bachelor's degree in Marketing, Business, Communications, or a related field.
- **Strong understanding of digital marketing and CRM**channels and tools (e.g., Google Analytics, SEO/SEM, PPC, social media platforms).
- **Campaign Management**: Proven track record of managing successful advertising campaigns from concept to execution.
- **Team Leadership**: Experience in leading and managing a team of advertising professionals.
- **Client Relations**: Experience in working directly with clients to understand their needs and deliver effective advertising solutions.
- **Vendor Coordination**:
Experience in coordinating with external vendors for the production and delivery of advertising materials.
**_This position requires the ability to legally operate motor vehicle on a regular basis _**
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Just so you know diversity and inclusion are our strengths.
We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability.
We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors
**About GM**:
Our vision is a world with Zero Crashes,
Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**:
We aspire to be the most inclusive company in the world.
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.
Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs.
Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
**Diversity In
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.