21 feb
General Motors
Xico
Chevrolet Advertising Manager (Level 8)
Chevrolet Advertising Manager (Level 8)Apply remote type Hybrid locations Mexico City, Mexico, Mexico time type Full time posted on Posted 2 Days Ago job requisition id JR-202503408
Job DescriptionWork Appropriately Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.
Position Tasks and Responsibilities Develop Advertising Strategies: Create and implement effective advertising strategies that align with our business objectives and target audience.Campaign Management: Oversee the planning, execution, and optimization of advertising campaigns across various channels, including print, digital, TV, and radio.Creative Direction:
Work closely with the creative team to develop compelling and innovative ad content that resonates with our audience.Media Planning and Buying: Manage media planning and buying activities to ensure optimal placement and cost-efficiency of ads.Performance Analysis: Monitor and analyze the performance of advertising campaigns, providing regular reports and insights to improve future efforts.Budget Management: Manage the advertising budget, ensuring efficient allocation of resources to achieve maximum impact.Collaboration: Collaborate with internal teams, including marketing, sales, and product development, to ensure cohesive and effective advertising efforts.Stay Updated on Industry Trends: Keep up-to-date with the latest trends and best practices in advertising and the automotive industry.KnowledgeAdvertising Principles: Understanding of advertising theories, practices, and methodologies.Marketing Strategies: Knowledge of marketing principles and how advertising fits into broader marketing strategies.Media Channels: Familiarity with various media channels (digital, print, broadcast)
and their effective use in campaigns.Brand Management: Insights into maintaining and enhancing brand identity through advertising.Industry Trends: Awareness of current trends and innovations in the advertising industry.SkillsLeadership: Ability to lead and motivate a team, providing clear direction and support.Communication: Strong verbal and written communication skills for effective collaboration with team members, clients, and vendors.Project Management: Proficiency in managing multiple projects simultaneously, ensuring they are completed on time and within budget.Creative Thinking: Ability to generate innovative ideas and solutions for advertising campaigns.Analytical Skills: Competence in analyzing campaign performance data to make informed decisions and improvements.Negotiation:
Skills in negotiating contracts and agreements with clients and vendors.English Level: Advanced.ExperienceWork Experience: 5-10 years of experience in advertising, marketing, or a related field.Education: Bachelor's degree in Marketing, Business, Communications, or a related field.Digital Marketing: Strong understanding of digital marketing and CRM channels and tools (e.g., Google Analytics, SEO/SEM, PPC, social media platforms).Campaign Management: Proven track record of managing successful advertising campaigns from concept to execution.Team Leadership: Experience in leading and managing a team of advertising professionals.Client Relations: Experience in working directly with clients to understand their needs and deliver effective advertising solutions.Vendor Coordination:
Experience in coordinating with external vendors for the production and delivery of advertising materials.This position requires the ability to legally operate a motor vehicle on a regular basis. About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world.
Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs.
Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination,
but one that genuinely fosters inclusion and belonging.
We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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