20 feb
Essity
Ciudad de México
Marketing Coordinator
About the Role
We are looking for a highly strategic and results-driven Marketing Coordinator to lead brand's position and growth strategies within the wholesale segment. This role will be responsible for ensuring the strong positioning of our products in a highly competitive market.
What You Will Do
- Oversee the planning, execution, and optimization of Regio's portfolio, this includes pricing strategy, promotional activities with trademarketing and sales teams. Distribution strategy across sub-channels and regions.
- Market SI / SO and Iscam data analysis to identify brand opportunities and propose outstanding strategies that drives SO.
- Responsible for planning and executing communication campaigns for all media On / Off mainly focused for store owners and shoppers.
- Identify market needs and differentiation opportunities within the wholesale channel, to ensure Regio No. 1 brand choice within the traditional trade value chain.
- Work closely with top clients and sales team to identify commercial needs and develop strategic business plans.
- Constant POS regional visits to identify brand growth opportunities.
- Build a strong, transparent, trustable relationship with senior commercial teams to boost business results.
- Work closely with innovation teams to deliver a strong and relevant innovation pipeline for the traditional trade channel.
- Anticipate risks and opportunities of Regio within the channel to ensure value proposition strategy success.
- Manage P&L; compliance for the channel, identifying risks and deviations and propose a short-term recovery plan .
Who You Are
Bachelor in marketing/ administration/ engineering
3 to 5 years of Marketing experience in FMCG (strong focus in wholesale channel)
Excellent presentation skills English/ Spanish
Strong leadership and teamwork capabilities
Persuasion at al levels
Analytical skills
Strategic Thinking
Travel availability
#Essity-MX
What We Can Offer You
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
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Application End Date:
03 mar 2025
Job Requisition ID: Essity251007
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