18 feb
Mattel
Xico
.CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future.
Because we don't just make toys.
We create innovative products and experiences that inspire, entertain and develop children through play.
Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.
We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.The Sr.
Manager of Channel Strategy – E-Commerce will be responsible for overseeing the company's channel strategy,
with a strong focus on developing and driving the success of E-Commerce for LATAM.
This role requires a strategic and analytical leader who can optimize online sales, enhance customer experience, and collaborate cross-functionally to maximize business growth.The ideal candidate will ensure that the company's E-Commerce initiatives align with overall commercial objectives while leveraging industry trends and best practices as well as developing a comprehensive LATAM channel strategy for distributing across different types of clients, ensuring effective market penetration, revenue growth, and enhanced customer satisfaction.Define and oversee the company's omnichannel strategy, integrating E-Commerce with other sales channels.Develop and execute a comprehensive Channel strategy with focus on E-Commerce growth aligned with the company's overall commercial goals.Drive online sales performance, ensuring best-in-class digital experiences and conversion optimization.Oversee the direct-to-consumer (DTC) platforms, marketplaces, and other digital sales channels to ensure profitability and scalability.Collaborate with cross-functional teams (Marketing,
IT, Supply Chain, Finance) to enhance online product visibility, pricing strategies, and promotional campaigns.Ensure a seamless and cohesive customer journey across all commercial touchpoints.Analyze sales data, market trends, and consumer insights to continuously optimize channel performance.Conduct in-depth analysis of online consumer behavior and leverage insights to refine the digital commerce strategy.Lead and develop a team focused on E-Commerce and commercial channel excellence.Bachelor's degree in Business, Marketing, E-Commerce, or a related field (MBA preferred).10+ years of experience in E-Commerce, Digital Marketing, or Commercial Strategy, preferably within a consumer goods, retail, or technology-driven environment.Proven track record of scaling E-Commerce businesses, driving revenue,
and optimizing digital sales channels.Strong understanding of omnichannel strategy, ensuring seamless integration of online and offline experiences to drive consistent traffic and sales.Strong knowledge of E-Commerce platforms (Shopify, Magento, Salesforce Commerce Cloud, Amazon, etc.)
and digital analytics tools
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.