Cp&A On Trade Executive | V-084

Cp&A On Trade Executive | V-084

**Job Description**:
**ABOUT DIAGEO**

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.
With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills.
We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life!
**CONTEXT / SCOPE**

Diageo Mexico has multiplied the Sales (volume) two times in the last five years, our growth projection is to double the business into the next 5 years
On Trade plays a meaningful role in this growth,



we have clear vision of being recognized as #1 Recruitment Omnichannel Machine (On, Off, E-commerce).
Diageo has a proven position as market leader, we are willing to strength our leadership not only in whisky category but expand our relevance and value creation strategy through Innovation in other categories such as vodka, gin, malts etc.
Industry has become more fast paced, more competitive, and we have driven to develop new business strategies with deep and powerful analysis, crafting strong and clear insights to meet consumers expectations and achieve our ambition and goals through every day outstanding execution.
**DIMENSIONS / FINANCIAL**
On Trade Channel has become a priority in business performance and a critical growth driver in Diageo

We must guarantee big and adventurous Omnichannel execution plans identifying consumer, customer and category opportunities in order to improve the execution in the On Trade Channel

Through the outspoken investment,



on trade be responsible to generate relevant contributions improving margin to the company and be seen as benchmark

**MARKET COMPLEXITY**
With a continuous +20% sales growth, with more than 2 Launch projects, we must ensure to recruit and re-recruit consumers to spirits category
New and bigger competitors, limited on-shelf space, new trends, new ways of consumption, new eras, new behaviours are arriving, and we must be agile to respond through execution

C ritical metrics Targets such as use the trade spend budget as agile and with activities aligned to the company priorities, A&P; accuracy, Monthly BMP, M&E;, must be accomplished to the KPI´s and compliance and On trade policies
Regionalization has been taking relevance and the understating of geographical execution model it's an industry differentiation
Our challenge is to create the best execution model in the industry being compared with other markets





**L **EADERSHIP RESPONSIBILITIES**
- Win through execution: _
- Have a positive outlook, focus your energy into finding opportunities and solutions even in times of uncertainty and ambiguity.
- Grow your capability and experience.
- Shape the Future _: _
- Drive actions and decision making through real & clear insights and measurable opportunities (size of the prize)
- In advance think and plan; have clear picture of success of every single project that we want to develop
- Inspire through purpose: _
- Build great relationships with those you work with, both internally and externally.
- Be yourself, stand up for what you feel is right and important.
- Look for and respond to feedback.
**PURPOSE OF ROLE**
- Able to analyse information (sales in value and volume by region and by account, ROI, M&E;, Market Share,



brands performance, activity map priorities) to generate deep insights therefore solutions
- Analyse plans & initiatives to achieve annual targets (NSV, AOP, Margin, Sell Out, Market Share)
- Lead and administrate the Internal Trade Source, Coupa, Activity Map by BIS to register and control all the activities carried out with our client and with our agencies.
- Maintain key collaborators advised with budget WOW´s, CMO priorities, Marketing, Procurement news under customer, client & category understanding and help all sales team sale
- Follow up of every 365E and Sales Driver execution plan of our Innovation pipeline
- Transform Innovation becoming benchmark by changing the way we "do" Innovation in Diageo

**TOP ACCOUNTABILITIES**
- Analytic profile to generate insights, conclusion and recommendations by data analysis




- Highly organized & able to prioritize, so we guarantee every day great execution in all Innovation Plans
- Drive & Accountability to guarantee all partners responsible for Innovation plan execution (EDGE)
- Responsible for looking for opportunities to increase Diageo's Innovation brands sell out & market share.
- Ensure to support excellent execution of all Sales Drivers & 365 Essentials per channel per client

**QUALIFICATIONS & EXPERIENCE REQUIRED**
- Bachelor dregree
- Proficient in Excel (create reports & analysis)
- Field Sales Experience (ideal).
- Excellent written and verbal communication skills
- Demonstrate proactivity, initiative and determination
- Handle priorities properly.
- F

El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.com.mx/empleo/140566845/cpa-trade-executive-v-084-xico/?utm_source=html