14 feb
Ppg Industries
Tláhuac
You will increase brand awareness and increasing the market share of the paints and coatings category in the self-service (supermarkets) channel, detecting new business opportunities and capitalizing on market trends through actions in point of sale´, digital and social Networks of your own and Self-Service Chains. You will report to the Product Head. #LI-Hybrid
**Key Responsibilities**
- Product development based on a brand strategy that allows a better positioning of the brand in the self-service channel.
- Develop communication campaigns and implementation of commercial activities that generate rotation at the point of sale.
- Manage the allocated budget.
- Develop the brand's MKT plan and its correct execution promptly in the different sales channels.
- Generate the consumer-based marketing strategy.
- Analyze the brands, the market, the competitor and the consumer to develop and implement appropriate strategies to achieve the established objectives.
- Ensure correct brand use for physical and digital materials for any touchpoint.
- Coordinate all areas involved in new product development: R&D;, Formulation, Supplies, Plant, Packaging, Pricing, Logistics, and Synchrophony (GS1).
- Manage communication plans to communicate the brand's seasonal campaigns, collaborating with external agencies and our teams.
- Analyze campaign results, marketing strategies and brand performance in the market to detect business opportunities.
- Management and administration of the brand's budget with quarterly indicators
**Qualifications**
- Bachelor´s Degree or Master Degree
- English at advanced level
- 3+ years of experience in a senior managerial position responsible of tasks mentioned above
- Experience in budget management, market research,
products launch and database such as Power BI, Nielsen, Scantrack.
- Knowledge of distribution channels, product performance, and marketing digital.
- Skills: Leadership, teamwork, strategical thinking.
This job posting may have multiple locations listed.
Benefits such as medical insurance, life insurance, bonus will be discussed in the interview process.
**About us**:
**PPG: WE PROTECT AND BEAUTIFY THE WORLD**
**The PPG Way**
Every single day at PPG:
**We partner with customers to create mutual value.**
**We are "One PPG" to the world.**
**We trust our people every day, in every way.**
**We make it happen.**
**We run it like we own it.**
**We do better today than yesterday - everyday.**
Benefits will be discussed with you by your recruiter during the hiring process.
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.