[T-417] | Cala Plus Media Manager

[T-417] | Cala Plus Media Manager

**Job Number** 22185879

**Job Category** Sales & Marketing

**Location** Mexico Regional Office, Ejercito Nacional No.
350 Suite 4C, Mexico City, MÉX, Mexico

**Schedule** Full-Time

**Located Remotely?
** N

**Relocation?
** N

**Position Type** Management

JOB SUMMARY

CANDIDATE PROFILE

Education and Experience
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
Required:

- 4-year bachelor's degree in Marketing, Public Relations, Business,



oOrRrelated major; hospitality marketing or digital advertising agency experience preferred.
- Experience in Pay-per-Click advertising, Paid Search and/or Metasearch, ideally within Travel or similar industry.
Management of KODDI Platform desired.
CORE WORK ACTIVITIES

Managing Work, Projects, and Policies
- Verifies effective client communication.
Participates in stakeholder communications as needed.
- Responsible for development, implementation, day-to-day paid media operation, media performance evaluation and quality assurance
- Collaborates with Field Marketing Shared Services colleagues on the overall marketing strategy, serving as the digital expert.
- Engages frequently with Field Marketing team to verify alignment, pull-through, and two-way communication about the status, performance, opportunities, and issues related to paid media and other digital initiatives.
- Sets up and optimizes campaigns based on flows, demand and destination needs.
- Collects information regarding hotel needs and expectations, answers questions about paid media, digital channels and Marriott initiatives.




- Verifies appropriate documentation is delivered throughout program engagement.
- Monitors the impact of the program versus goals and proactively communicates with Directors/Manager about need for changes in strategic direction.
- Manages program deliverables within expected timelines.
Comes with relevant action when needed.
- Works with Manager, Field Marketing (Shared Service), to have paid media budgets are uploaded in their corresponding platforms to
- verify all program deliverables are executed on time
- Reviews all paid media deliverables to verify that they are on strategy and achieving set media goals.
- Establishes digital key performance indicators (KPIs) and adjusts program strategy and tactics based on hotel needs.
- Makes strategic recommendations for additional services/tactics to enhance the program to meet property goals.




Analyzes Results and Reports on Progress
- Excellent analytical skills with the ability to produce reports and interpret data to make strategic decisions.
- Monitors program results and business goals on an ongoing basis, exercising critical and analytical thinking of results.
- Reviews monthly reports to illustrate the impact of digital marketing initiatives and program tactics across various online verticals.
- Schedules and leads monthly meetings to communicate program results; provides insights and answers questions about hotel performance in the respective digital channels.
- Proactively looks for opportunities and makes recommendations for additional services/tactics to enhance the program.




- Serves as the Digital Subject Matter Expert to address hotel/owner questions on behalf of/in partnership with Field Marketing.
Supporting Operations
- Provides feedback to continually improve work processes and systems that support program execution.
- Solicits feedback from properties to verify program tactics meet their needs and demands.
- Establishes and maintains complete and up-to-date information on all property's status and performance.
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- Stays up to date on industry best-practices and actively seeks out opportunities to learn more about the industry.
Additional Responsibilities
- Attends and participates in all relevant internal and external meetings.
- Informs, updates, and provides information to managers and co-workers in a timely manner.
- Presents ideas, expectations, and information in a concise, organized manner.




- Uses problem solving methodology for decision making and follow up.
- Maintains positive working relations with internal customers and department managers.
- Manages time effectively and conducts activities in an organized manner.
- Performs other reasonable duties as assigned by manager.
MANAGEMENT COMPETENCIES

Leadership
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares

information from different sources to draw conclusions, develops and eval

El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.com.mx/empleo/140237762/t-417-cala-plus-media-manager-xico/?utm_source=html