12 feb
Channel Factory
Xico
.Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies.
Our platform helps marketers implement, automate, and scale their marketing programs across the world's largest video library, YouTube and emerging growth channels.
We sit at the intersection of marketing and suitability and have a mission of enabling the world's top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results.
Our bias towards execution balances critical thinking, analysis,
and pragmatic problem solving.
We expect a lot from one another and value our thoughtful and intellectually curious company culture.Channel Factory is headquartered in the United States and has global offices across 20+ cities/countries.
This position will be based in Mexico, supporting the US team.
**Key Responsibilities**:- Develop and deliver integrated research, measurement, analytics, and insights to help clients optimize their media strategies and achieve campaign objectives.- Analyze campaign data across YouTube, social, and digital platforms to assess performance and effectiveness, providing actionable insights.- Identify key trends, performance drivers, and optimization opportunities, translating complex data into clear recommendations.- Develop and present client-facing reports, including topline weekly, deep-dive monthly, quarterly, mid-campaign, and wrap-up analyses utilizing tools such as Tableau, Dataroma, Looker, Qlic, Metabase, etc.- Collaborate with internal teams to enhance media planning, buying,
and optimization strategies based on data insights.- Utilize brand suitability and contextual targeting methodologies to improve media efficiency and brand safety.- Monitor industry trends, advancements in measurement methodologies, and emerging ad tech solutions to keep Channel Factory at the forefront of innovation.
**Requirements**:- 2+ years of experience in strategic marketing/media analytics, preferably within an agency or ad tech environment.- Proficiency in data visualization and storytelling (using tools like Datorama, Tableau, Looker, Qlic, Metabase, etc.)
to present insights in an engaging, client-friendly manner- Strong understanding of digital advertising platforms, programmatic media, and ad/mar-technologies, including:- Ad Servers & Exchanges (Google/DoubleClick, The Trade Desk, Innovid, etc.
)- Programmatic Media (DSPs, DMPs, SSPs, data lakes, etc.
)- Digital & Social Analytics (Google Analytics, YouTube Analytics, Adobe, Comscore, etc.
)- Ability to measure both Direct Response and Brand Awareness campaigns, understanding impact across the marketing funnel.- Strong analytical skills, with the ability to translate complex data into meaningful insights and strategic recommendations
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.