12 feb
Marriott International
Xico
.
**Job Number** 22185879**Job Category** Sales & Marketing**Location** Mexico Regional Office, Ejercito Nacional No.
350 Suite 4C, Mexico City, MÉX, Mexico**Schedule** Full-Time**Located Remotely?
** N**Relocation?
** N**Position Type** ManagementJOB SUMMARYCANDIDATE PROFILEEducation and Experience- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.Required:- 4-year bachelor's degree in Marketing, Public Relations, Business,
oOrRrelated major; hospitality marketing or digital advertising agency experience preferred.- Experience in Pay-per-Click advertising, Paid Search and/or Metasearch, ideally within Travel or similar industry.
Management of KODDI Platform desired.CORE WORK ACTIVITIESManaging Work, Projects, and Policies- Verifies effective client communication.
Participates in stakeholder communications as needed.- Responsible for development, implementation, day-to-day paid media operation, media performance evaluation and quality assurance- Collaborates with Field Marketing Shared Services colleagues on the overall marketing strategy, serving as the digital expert.- Engages frequently with Field Marketing team to verify alignment, pull-through, and two-way communication about the status, performance, opportunities, and issues related to paid media and other digital initiatives.- Sets up and optimizes campaigns based on flows, demand and destination needs.- Collects information regarding hotel needs and expectations, answers questions about paid media,
digital channels and Marriott initiatives.- Verifies appropriate documentation is delivered throughout program engagement.- Monitors the impact of the program versus goals and proactively communicates with Directors/Manager about need for changes in strategic direction.- Manages program deliverables within expected timelines.
Comes with relevant action when needed.- Works with Manager, Field Marketing (Shared Service), to have paid media budgets are uploaded in their corresponding platforms to- verify all program deliverables are executed on time- Reviews all paid media deliverables to verify that they are on strategy and achieving set media goals.- Establishes digital key performance indicators (KPIs) and adjusts program strategy and tactics based on hotel needs.- Makes strategic recommendations for additional services/tactics to enhance the program to meet property goals.Analyzes Results and Reports on Progress- Excellent analytical skills with the ability to produce reports and interpret data to make strategic decisions.- Monitors program results and business goals on an ongoing basis, exercising critical and analytical thinking of results
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