Aftersales Strategic Marketing Specialist - L-33

Aftersales Strategic Marketing Specialist - L-33

Life at Nissan encompasses everything that inspires both the quality of our vehicles and the quality of our people. Company-wide, you'll find fast learners and self-starting engines as well as people who are quick to embrace change and take an idea into overdrive. At Nissan, minds race. Imagination gets a green light. Each opportunity is the fuel that drives an idea from inspiration to real-life.
**Mission**: To design Commercial Offers & Promotion to ensure Aftersales Performance in Dealer Network as well as Sell Out channels, understanding customer behavior, market conditions and competitor’s initiatives in order to take advantage of Nissan competitiveness, strategies & initiatives.
**Key Responsibilities**:




To analyze Aftersales data bases in order to understand market & customer trends. Base on trends & customer analyzes, to identify opportunities mainly in all Sell Out channels & Dealer Network. To analyze and support Dealer Performance considering different audience, seasonality, year over year trends, Business Plan objectives (short and med term plans). Commercial Offers and Promotions design including:
Business Case creation & analyzes, guaranteeing positive ROI.
Benefits identification & explanation in terms of Revenue, Profit, Aftersales KPIs, etc.
Parts forecasting & Supply Chain Management coordination for inventory availability.
Budget controlling for Variable Marketing Expenditures and Fixed Marketing Investments to potentiate resources usage. To coordinate the Advertising Agency (Nissan United) deliverables: business relationship, vendor management, visual arts creation, communication plan, media plan, etc. Synergy work with CRM Team to reinforce Brand Communication Strategy. Reporting to local and regional level, through KPIs dashboards, Hoshin Kanri reports, etc.




**Qualifications & Certifications**:
3 or more years of experience working in marketing areas, with some education or experience in Business Management and Data analytics. (Trade Marketing or Brand Marketing desirable)
Analytical and detail oriented, with strong problem solving skills and the ability to resolve complex problems positively and professionally
Relational database understanding and database usage skills required
Proficient in MS Excel and MS Power Point.
Experience in the automotive industry is helpful.
Experience in vendor management and Advertising Agencies is desirable (trade marking or brand marketing)
Bachelor’s degree is required in Marketing, Business Administration, Industrial Engineering or Communication.
**Competencies**:




Excellent communication skills in Spanish and English languages (for top management and big quorum forums e.g. all Dealer Network)
Analytical thinking, detail oriented and Task oriented
Demonstrates a positive sense of urgency
Vendor & Business Partners management (internal & external customers)
Nissan (NMEX, NRFS, NRFM y ANZEN) realiza contrataciones con base al cumplimiento del perfil de puesto en la vacante, sin distinción, ni discriminación por género, identidad y/o expresión de género, orientación sexual, raza, color, idioma, religión, opinión política o de cualquier otra índole, origen nacional o social, posición económica, nacimiento o cualquier otra condición.
Nissan (NMEX, NRFS, NRFM and ANZEN) hires based on the fulfillment of the job profile in the vacancy, without distinction or discrimination based on gender,



gender identity and/or expression, sexual orientation, race, color, language, religion, political or any other opinion, national or social origin, economic position, birth or any other condition.
México City Ciudad de Mexico Mexico

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