Growth Analytics Manager - G684

Growth Analytics Manager - G684

**Job Description**:
**Are You Ready to Make It Happen at Mondelēz International?**
**Join our Mission to Lead the Future of Snacking. Make It With Pride.**
Together with analytics team leaders you will support our business with excellent data models to uncover trends that can drive long-term business results.
**How you will contribute**
You will:
- Work in close partnership with the business leadership team to execute the analytics agenda
- Identify and incubate best-in-class external partners to drive delivery on strategic projects
- Develop custom models/algorithms to uncover signals/patterns and trends to drive long-term business performance




- Execute the business analytics program agenda using a methodical approach that conveys to stakeholders what business analytics will deliver
**What you will bring**
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Using data analysis to make recommendations to senior leaders
- Technical experience in roles in best-in-class analytics practices
- Experience deploying new analytical approaches in a complex and highly matrixed organization
- Savvy in usage of the analytics techniques to create business impacts
**More about this role**
The Analytics Manager, Mexico will mainly be responsible for providing a solid understanding of business drivers impacting the marketing mix and demand in addition to delivering category forecasting. This will require regular interaction with Marketing, Insights, Pricing, Finance & Sales teams.
**What you need to know about this position**:
The key focus areas for this position are:
- Market Mix Modelling (MMM), Marketing ROI measurement & Optimisation
- Category Forecasting and Business Driver Analysis
- Reporting and Scorecard




- Market Mix Modelling (MMM), Marketing ROI & Optimisation
- Independently lead multiple Marketing Mix Modelling projects which are identified as key category priorities
- Connect MMM learnings to business needs and category plans so to influence spending allocation. Optimize media plans via Optimization tool - i.e., when MMM results are released and major marketing budgets’ change occur
- Responsible for ROI reporting to Global and local teams
Category Forecasting
- Own category forecasting, especially relevant to MDLZ planning process (Strat Plan, Annual Contract). Liaison with Marketing and Finance teams is critical so to bridge global and regional forecast requirements
**Education / Certifications**:
- Advanced Statistics, Actuarial Sciences, Applied Math, Engineering
**Job specific requirements**:




3-5 years leading Analytics projects across multifunctional teams.
- Fluency in Spanish and English.
- Strong knowledge of advanced analytics methods (Marketing Mix Models, Econometric modelling, pricing and forecasting methodologies)
- Able to synthesize data from different sources into a well-structured story with clear implications
- High learning agility and high self-awareness
- Good interpersonal and communication and influencing skills
- Ideally: Worked with Market research and Media data sources (retail measurement, Brand Health Trackers and consumer & shopper panels; assessment of data quality)
- Competent in all standard PC packages including Excel, Word, PowerPoint, SPSS, Tableau, R.
**No Relocation support available**:
**Business Unit Summary**:




**Mondelez México has been in the country since 1927 and currently employs 6,000 wonderful people. Our diverse portfolio includes iconic and mouth-watering global brands such as **_Trident _**, **_Oreo _**, **_Philadelphia _**, and local jewels like **_Clorets _**and **_Bubbaloo _**. We are leaders in the making of cream cheese, powdered beverages and confections—in fact, we make seven out of every 10 chewing gums consumed by Mexicans. Our growth is supported by our cutting-edge manufacturing facilities, such as our Puebla Plant and Nuevo León HUB, which are the largest gums, candies and biscuits factories in the world in terms of volume. You can buy are products in 900,000 places in Mexico. We are also home to one of the 11 technology centers Mondelez International has worldwide,



a specialized gum and candy facility that places us at the forefront of innovation and development in the country and drives our purpose to lead the future of snacking. We are pioneers in the country in work-life balance practices such as extended maternity leave, open spaces, remote work and flexible working hours.**:
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
**Job Type**:
Regular
Analytics & Modelling
Analytics & Data Science

El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.com.mx/empleo/139900322/growth-analytics-manager-g684-santa/?utm_source=html