Head Of Marketing - (ONF872)

Head Of Marketing - (ONF872)

.Head of MarketingWho are we?IPF Digital is a Financial Services company part IPF Group and trades as Creditea in México.
We provide consumer loans, and our mission is to make life easier by offering simple and personalized financial solutions to everyday Mexicans.Our organizational purpose is to build a better world through financial inclusion, and we see the role Head of Marketing as being critical in shaping and persevering our organizational culture that is centred around our purpose.At IPF Digital we are committed to promoting strategies that help us maintain a balance between our personal and work lives,



where each of our employees feels motivated and is reflected in business results.You'll join a highly engaged team ready to help you make your adaptation very easy and simple, and together achieve goals.The roleYour primary area of focus is to ensure that there is profitable growth of the customer base in line with the business plan, through owning the creation and on-going development of the end-to-end marketing strategy and plan for the digital business.
You will work closely with Country Manager, MX leadership teams and IPF Digital Hub marketing teams to develop and execute the brand strategy, driving sales and customer growth through developing and executing a targeted campaign to drive traffic to the web site and working with key external partners to refine our approach.
You will be responsible for building effective presence of our brand in social media ecosystem, shaping successful go-to-market of entire product portfolio including lending products,



BNPL and Mobile Wallet experience and maximization of the value generated on IPFD customer base.The responsibilitiesWorking with the Country Manager on marketing sales strategy both in digital and offline channels from the concept to execution.Participating in the development and delivery of the overarching brand strategy, working with the Group marketing team to maximize awareness and brand recognition in the market.Building effective marketing communication through insightful creatives and balanced media mix.Measure and report performance of all digital marketing campaigns and assess against goals by setting clear KPI's and metrics for marketing campaigns.Implement measures to optimize cost of acquisition across all marketing channels while maximizing ROI.Utilize data-driven insights and analytics to continuously refine targeting, messaging and channel allocation.Working in partnership with all affiliates and brokers, managing their performance, and generate new ones.Taking the lead in managing all marketing related partners,



agencies and suppliers working across the digital brand.Design and execute customer base activities to maximize generated value on the customer lifetime.Working with the product development functions to ensure availability of right marketing mix in the country.Providing customer insights to UX team in the development of the digital user journey

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