[S374] - Marketing Director

[S374] - Marketing Director

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United States

Marketing Director

MXN 400,000 - 600,000

Our trusted US-based, high-growth healthcare technology partner is seeking a dynamic Marketing Director who thrives in a fast-paced, entrepreneurial environment to join their team. This innovative company is dedicated to revolutionizing the healthcare industry through cutting-edge technology solutions.

The ideal candidate is:

1. Strategic and Tactical: Develops high-level strategies and executes with precision.
2. Customer-Centric: Understands customer needs and crafts campaigns that drive engagement and loyalty.
3. Innovative and Data-Driven: Combines creativity and analytics to optimize efforts and deliver results.
4.



Collaborative Leader: Partners across teams to achieve shared goals.
5. Resourceful and Hands-On: Juggles multiple priorities and executes tasks directly when needed.

Primary Responsibilities

1. Develop and Execute Strategies: Lead integrated strategies spanning product marketing, lead generation, and demand generation.
2. Refine Brand Positioning: Build a compelling brand story to stand out in the behavioral health space.
3. Go-to-Market Planning: Partner with product and sales teams to craft impactful customer and product marketing plans.
4. Drive ABM Campaigns: Design and execute ABM strategies to engage high-value accounts.
5. Optimize Campaign Performance: Use data to track, analyze, and improve ROI across all channels.

Additional Responsibilities

1. Content Development: Oversee creation of impactful assets like case studies and webinars.
2. Retention Marketing: Design campaigns to drive customer loyalty and upsell opportunities.
3. Partnership Marketing: Build co-marketing initiatives with strategic partners.
4. Hands-On Execution:



Manage tasks such as email campaigns and social media as needed.

Experience

1. Proven Expertise: 8+ years in marketing, including 3+ years in leadership, preferably in SaaS or healthcare tech.
2. Broad Skillset: Success in product marketing, ABM, lifecycle marketing, and demand generation.
3. Hands-On Skills: Comfortable executing campaigns across multiple channels.
4. Analytical Proficiency: Skilled in tools like Google Analytics, HubSpot, and Salesforce to track and optimize performance.
5. Team Leadership: Experience building small teams and working with external vendors.
6. Industry Knowledge: Familiarity with behavioral health or related markets is a plus.

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El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.com.mx/empleo/139340838/s374-marketing-director-ciudad-mexico/?utm_source=html