09 feb
Heartland Food Products Group
Ciudad de México
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Heartland LATAM is looking for the best talent. We are an American company with commercial presence in over 40 countries worldwide, where we promote happier, healthier, longer lives through reduced sugar consumption. Now, we are looking for our next Jr Shopper Marketing Manager.
The Splenda Shopper Marketing Manager JR Mexico is responsible for:
- Be #1 Brand Sponsor: Educating and clearly communicating the brand mission and strategy to all stakeholders/team members/distributors/customers and agencies we work with in the region.
- Supervising execution of consumer promotions while recommending local activity to increase engagement.
- Responsible for implementing all the marketing plan activities on time and flawlessly working together with distributors and customers.
- Responsible for understanding and measuring all the monthly KPIs with the distributor (Share of market/Sell in/Sell through/Sell out/Promotional ROI/Distribution/Price) and also have a competitive activities review in place.
- Responsible for creating strong action plans based on monthly brand performance and working with customers to improve or boost brand performance.
- Collates and provides portfolio analysis and analytics.
- Responsible for creating and implementing Brand Activities focused on generating Sell out.
Requirements:
- Uses in-depth skills in drawing shopper insights and analyzing existing data to identify synergies between customer priorities and brand strategies.
- Uses skills in linking the marketplace and competitive learnings to create new business opportunities and anticipate business threats.
- Develop and deploy the portfolio and channel strategy in our customers and partners, to beat the sales forecast and gain share week over week in the Category.
- Encourage others with a sharp understanding of our customer, channel way of working and market and consumer trends in order to develop a winning channel and customer strategy.
- Understands how packaging/in-store displays drive growth and innovation in product communication and structure, enhancing the consumer experience to build brand equity and/or competitive advantage.
- Guarantee that all joined up Customer plans have brilliant strategies and actions to be developed with each of the Retail customers.
- Exhibits expertise in understanding different audiences, synthesizing the message quickly, and tailoring communication based on the audience to effectively sell strategic stories.
- Development plans and drive brilliant execution across Retail Customers & partners.
- Travel 50% of the time.
Experience:
- BA/BS in Marketing or a business-related field is required.
- A minimum of 3 years of trade marketing (Retail Channel)/Category Management/Retail Sales experience in a Consumer-Packaged Goods environment is required.
- Food Category experience preferred.
- Experience in Omnichannel strategy: Retail, Pharma, Clubs, Traditional Trade, Ecommerce.
- Clear, focused, synthesized and persuasive communication across all team members/customers and agencies.
- Full organization skills, to manage several activities at the same time running in the different market.
- Ability to work within and lead cross-functional teams.
- Auto-discipline and self-motivation. Ability to lead teams remotely to get the job done.
- Fast and proactive person, always thinking on how to grow the business and stay focused on the priority.
- High level of ethical behavior at all moments.
- Advanced management of Excel and PowerPoint (Macros, graphics).
In Heartland we recognize diversity as a strong ally in our development, so we offer the same opportunities regardless of origin, race, civil status, age, social condition, political opinions, gender, religion, culture, sexual orientation, gender identity, capabilities or any other situation.
All our procedures of talent acquisitions are FREE.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Other
Industries
- Food and Beverage Manufacturing
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