08 feb
Beiersdorf México
Xico
.Your TasksRole Purpose:As Precision Influence Lead, your job will be to manage all precision influencer (PI) activities (organic & paid – collaboration with the Precision Marketing Lead) from ideation to execution, define and monitor measurement approach, check for implementation of influencer best practices, and support transversal enablers for PI transformation acting as a change agent in the organization.
In this capacity you will need to engage closely with global and regional digital teams, cross-functional marketing, digital & media teams and key external partners (influencer,
creative and media agencies).Main Responsibilities:Orchestrate Precision Influencer ActivitiesLead ideation sessions to ensure that campaign designs address the main business challenges and strategic questions and are aligned as part of a holistic campaign,Ensure that agencies are following brand safety guidelines and digital execution best practices in line with global and regional guidelines,Lead the go-live process of Precision Influence campaigns and coordinate stakeholders (internally & with agency partners) to facilitate, including defining roles & responsibilities and the key actions for campaigns across agency, brand, PM, ADSM, Owned Digital and Ecommerce,Lead in-flight optimization meetings playing an active role in KPI monitoring and recommending fixes/adaptations,Engage and coach category, precision marketing and ecommerce teams and external agencies on PI principles and ensure framework compliance for all campaigns.Define and monitor measurement approachImplement the global / regional measurement approach and make sure that the data sources and tools required for campaign success are in place and producing relevant insights that address key business and category prioritiesEnsures processes and governance are in place to monitor campaign performance and engage with marketing, media, precision marketing and ecom when necessary (weekly meetings, steering committees, stand-ups, etc
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.