(LH795) - Marketing Campaign Manager Linkage And Email

(LH795) - Marketing Campaign Manager Linkage And Email

**Marketing Campaign Manager Linkage and Digital Messaging Strategy.
**

**Role purpose**
- The role will be responsible for the definition of digital messaging strategies for direct marketing communications in order to guarantee a customer centric, efficient and relevant vision.
- The position focuses on understanding customer's life cycle needs and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.




- It has a crucial role in ensuring that Marketing responds proactively and appropriately to the challenges set by the (Wealth and Personal Banking - WPB) within the context of existing and prospective customer needs.
- The role holder must be fully aware of the opportunities and constraints presented by the economic environment and regulation, the market, technology and our competitors.
- The ultimate goal is to drive improvements in HSBC brand equity and contribute to customer growth, revenue growth, increase customer value and satisfaction in order to meet agreed objectives and key results.
**Principal Accountabilities and Responsibilities**
- Develop digital messaging strategies to help increase debit and credit cards usage and help our customers consider HSBC products as their first buying option and recommend our products
- Ensure that the digital messaging campaigns are clearly aligned to business, customer and brand objectives.
- Driving customer linkage activities (e.g.
cross-sell offerings within our existing customer base) in debit and credit card segments,



building the HSBC brand presence and supporting the local activation of campaigns and events
- Management and execution of Marketing BTL communications campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan
- Formulating and implementing Marketing activities and campaigns to support the achievement of revenue growth targets for the WPB.
This includes any, proposition development and go-to-market approach in support of driving customer acquisition, increase wallet share of existing customers and sales enablement through marketing tools.
- Acting as a champion for distribution and deployment of Digital content across all levels of the organization
- In-flight tracking of performance and measurement of key metrics, summarizing learnings for future initiatives




- Supporting the optimization of the customer journey to enhance the customer experience and ensure a consistent creative approach across all channels and points of contact
- Proactively identifying innovation opportunities locally in consultation with WPB Heads
- Support AOP Plan development in line with stated business strategy.
- Develop and articulate a deep understanding of customer needs through external research and internal data
- Use data and insights to support the development of customer led propositions, products and journeys.
- Work closely with business and Marketing partners to develop integrated Marketing strategies
- Ownership of clearly developed Business Briefs and Marketing Briefs
- Able to collaborate with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered and measured by all areas of the business.




- Execute and accountable for the assigned marketing strategies and plans.
- Work with agency partners across social, digital, creative and media.
- Be a customer champion and adopt agile ways of working

Requirements

**Leadership & Teamwork**
- Implementing campaigns, working with and guiding Marketing campaigns teams in market to ensure that the HSBC brand is promoted in a cohesive and consistent way, using the agreed campaign assets and supporting materials produced
- Collaborating with key internal stakeholders and effectively managing agency and supplier relationships to maximize service delivery
- Support achievement of the HSBC vision, Values, goals and culture in personal behavior
- Provide technical leadership and support technical excellence by searching out external best practice,



monitoring technical and professional developments, sharing knowledge and encouraging others to do the same in the best interests of HSBC and its customers
- Encourage and enable constructive cross-country and cross-business teamwork by demonstrating collaboration and matrix management in action and challenging actions and behaviors that are not consistent with HSBC's diversity policy and/or the best interests of the business and its customers
- Work in close alignment and manage the working relationship amongst a wide range of key stakeholders across Marketing teams and businesses to share outputs and best practice
- Keep abreast of customer needs via all opportunities whether they are face-to-face, online or via research findings
- Manag

El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.com.mx/empleo/138975037/lh795-marketing-campaign-manager-linkage-and-email-xico/?utm_source=html