06 feb
Maple Leaf Foods
Tamazunchale
.The Opportunity:The Director, Brand Development is responsible for revitalizing, growing, and evolving the company's portfolio of iconic brands, including Maple Leaf, Prime, Natural Selections, Schneiders, Fantino & Mondello, Mina, Greenfield Natural Meat Co. and others.
This role drives demand creation and long-term brand strategies, transforming profitable but labouring brands into vibrant, innovative market leaders.
The Director leads the strategic development of all brand growth initiatives and works closely with cross-functional partners to deliver integrated, impactful campaigns that engage consumers and retailers alike.
This role also manages a high-performing team of Brand Managers and Associates,
as well as a network of external agency strategic and creative partners, ensuring seamless collaboration and alignment.
The Director will unlock growth through consumer-first strategies, balancing heritage and innovation to build relevance in changing markets and unlock sustainable profitability.Any MLF team member interested in being considered for this role are encouraged to apply online by January 31.
Applications received beyond that date are not guaranteed consideration.Core AccountabilitiesBrand Strategy Development & Execution: Develop and own brand growth strategies via demand spaces, balancing legacy equity with new innovation to drive relevance and market share.Demand Creation & Campaign Leadership: Lead the design and execution of multi-channel campaigns that generate consumer excitement, increase trial, and foster brand loyalty.Agency Management & Ecosystem Collaboration: Manage relationships with integrated agencies, driving creative, media, and strategic partners toward impactful outcomes.Retail & Foodservice Integration:
Collaborate with sales and trade marketing teams to ensure brand programs resonate with retail and foodservice partners and are executed flawlessly.Team Leadership & Development: Lead and develop a team of Managers and Associates, fostering a high-performance culture built on collaboration, accountability, and learning.Performance Metrics & Reporting: Track and report on key brand health metrics, campaign performance, and P&L; impact, ensuring continuous improvement and alignment with business objectives.Sustainability & Purpose Integration: Ensure each brand strategy aligns with the company's sustainability agenda, embedding purpose into brand storytelling and innovation.Critical InteractionMarketing & Innovation Teams: Collaborate to align on brand growth strategies and product innovation initiatives.Sales & Shopper Marketing Teams:
Partner to develop programs that resonate with retail and foodservice partners and maximize execution in market.Agency & Creative Partners: Manage relationships with external agencies to deliver integrated campaigns aligned with brand strategies
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.