06 feb
Tive
Xico
.At Tive, we imagine a fully-transparent world in which everything and everyone is connected.
We innovate beyond what the world thought possible—so what people hold near and dear arrives on time and in full.We believe (and live!)
four core values:Transparency First: We make everything visible so that everyone can operate betterAlways strive to make things simplerWe are One Team, we have each other's backsRelentless iteration to optimize and improveWhether shipped by road, rail, ocean, or air, Tive reduces shipment delays, minimizes rejected loads, and decreases theft, damage, and spoilage.
Our customers count on Tive to ensure that their shipments are delivered on time and in full—because every shipment matters.As a pivotal member of our marketing team, the LATAM Marketing Lead will build and manage high-performing marketing programs and campaigns focusing on the Latin American region.Your strategic marketing acumen, ability to align closely with regional sales and sales development (SDR) teams, practical execution skills, and willingness to explore and experiment will enable Tive to scale up our marketing output in LATAM to drive qualified pipeline, sales/bookings, and growth for Tive.What you'll be doing:Expand our current marketing strategy with multichannel campaigns and programs targeting key markets in LATAM.Work closely with LATAM sales and sales development teams to identify region-specific priorities and gaps in our current marketing plan.Repurpose elements of our current global marketing efforts for regional markets; for example, leading Spanish translation projects and relaunching programs for LATAM target regions.Research and propose new channels, programs, and media partnerships to reach our ICP in target regions.Execute regional ABM programs, including account list development,
content development, campaign building, and performance analysis.Manage pre- and post-trade show promotions and outreach, collaborating with Events Manager and Sales/Sales Development teams; attend trade shows whennecessary.Lead content marketing efforts for LATAM, including developing topics, sourcing subject matter experts, coordinating/executing programs, and repurposing content across channels.Develop (and/or lead development of) campaign assets, including: emails, landing pages, abstracts, campaign briefs, ads.Collaborate and communicate with cross-functional teams, such as marketing, sales, and IT to ensure that marketing campaigns are successful.Must-HavesWell-versed in the foundations and best practices of effective B2B marketing,
with an understanding of the "full-funnel" approach and the buyer's journey.Excellent communicator with a collaborative mindset: This role requires a great deal of collaboration with both internal and external stakeholders, including other members of the Marketing and Sales teams, leadership, media partners, agencies, and more
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.