05 feb
Designerds
Nuevo Casas Grandes
.As the Content Lead, you will oversee both client content and internal marketing materials.
You will play a pivotal role in shaping content that resonates with target audiences, drives engagement and supports business growth.
**Key responsibilities****1.
Content creation & copywriting**- Support clients in their copywriting/editing needs across similar content and production.- Collaborate with product marketing, design, and demand generation teams to deliver impactful content that aligns with broader marketing strategies.- Maintain a consistent brand voice and tone across all content, ensuring alignment with the company's positioning and values.**2.
Content marketing strategy**- Develop and execute data-informed content marketing strategies to engage target audiences and support lead generation and sales enablement initiatives.- Conduct audience research and develop content that addresses pain points, interests, and decision-making processes of key personas.- Build and manage content calendars that align with marketing campaigns and business priorities.**3.
Digital marketing development & management**- Maintain a regular flow of social media assets for the Designerds social media channels, blog and website.**4.
Thought leadership & brand elevation**- Stay informed of industry trends, competitor strategies, and emerging content marketing practices to keep the company's approach fresh and innovative.**5.
Content leadership & management**- Ensure all team-produced content meets quality standards, aligns with brand voice, and supports business goals.- Manage workload distribution and establish streamlined workflows to ensure deadlines are consistently met.- Oversee junior copywriters, providing mentorship,
constructive feedback and professional development opportunities.- Work with internal design teams in developing and reviewing relevant content for the brand and our clients.
**Qualifications**- 5-10 years of content-focused roles in both agency and in-house environments, with a proven track record of success in B2B tech, fintech, SaaS, or related industries.- Experience managing and mentoring copywriters or content teams, with strong interpersonal and leadership skills.- Work developing engaging content across a number of platforms, formats and voices.
A Swiss Army knife of the written word.
**Skills**- Fluent in English- Exceptional copywriting and editing skills, with a portfolio showcasing a range of B2B- & B2C-focused content.- Proficiency in developing and executing content marketing strategies that drive business outcomes.- Familiarity with content management systems (CMS),
project management platforms (e.G., Monday, WorkFront), and tools to measure content performance.- Outstanding communication, organization and project management abilities.
Proven capacity to manage multiple projects while maintaining attention to detail and deadlines.- Ability to collaborate with cross-functional teams
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.