Social Media Strategist | (BJA137)

Social Media Strategist | (BJA137)

05 feb
|
Verqor
|
Xico

05 feb

Verqor

Xico

.We are seeking a passionate and results-driven Social Media Specialist to join our team.
In this role, you will play a critical part in shaping our online presence, managing paid campaigns, and driving engagement across all social media platforms.
The ideal candidate has a strong background in social media marketing, content creation, and data analysis, coupled with creative skills to craft compelling campaigns that align with Verqor's goals.Key ResponsibilitiesPaid Campaign Management:Create, manage, and optimize Facebook Ads and other paid social media campaigns to meet lead generation and engagement objectives.Develop campaign strategies, set budgets, and monitor performance metrics to ensure ROI.A/B test creatives, headlines,



and CTAs to improve campaign effectiveness.Content Management:Plan, schedule, and publish content across all social media channels, including Facebook, Instagram, LinkedIn, Twitter, and TikTok.Create engaging and visually appealing posts that reflect Verqor's brand identity and voice.Stay up to date on trends and best practices to keep content fresh and relevant.Content Creation & Design:Create visuals, graphics, and short-form videos for campaigns.Write compelling captions, copy, and stories that drive audience engagement.Data Analysis & Reporting:Track, measure, and analyze campaign results using tools like Meta Ads Manager, Google Analytics, and other platforms.Prepare weekly and monthly performance reports with actionable insights to optimize future strategies.Community Engagement:Monitor, respond to, and engage with followers and potential clients across all platforms.Build and maintain a strong online community by addressing inquiries and fostering meaningful connections.Trend Monitoring:Keep updated on industry trends, platform updates,



and competitor activities.Proactively suggest innovative approaches to enhance Verqor's digital presence.Cross-Functional Collaboration:Work closely with the marketing and sales teams to align social media efforts with overall business objectives.Support promotional activities, such as events and partnerships, through social media campaigns.QualificationsExperience: 2-3 years of experience in social media management and paid campaign execution, preferably in B2C and B2B2C sectors.Skills:Proficiency in Facebook Ads Manager and other social media ad platforms.Strong knowledge of analytics tools (e.G., Meta Insights, Google Analytics).Proficiency in design tools like Canva or Adobe Creative Suite (Photoshop, Illustrator).Exceptional writing and communication skills in both English and Spanish.Video editing skills are a plus.Education:



Bachelor's degree in Marketing, Communications, or a related field is preferred.Soft Skills:Creative thinker with attention to detail.Strong analytical skills and data-driven mindset.Ability to multitask, meet deadlines, and adapt to a fast-paced environment

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