02 feb
Ennismore
Tamazunchale
.We are looking for a Director of Sales and Marketing to join the opening SLS Playa Mujeres Cancun, All-Inclusive Collection based in Cancun.Ennismore, with its luxury brand SLS, is currently undertaking a magnificent all-inclusive project in the oasis that is Playa Mujeres, just north of Cancun, Mexico.This project is not for the faint at heart.
At Ennismore, we are ambitious, and this project is a perfect example of that.
If you are looking to make your mark as we expand further into Mexico, build an exciting hotel with lots to offer, and work with some of the best and brightest in the lifestyle and luxury hospitality space, this might just be the right fit for you.Job DescriptionSales Leadership and Revenue Generation
- Develop and implement sales strategies targeting key markets (North America, Mexico, Europe) to maximize revenue from FIT, MICE, and destination weddings.
- Maintain strong relationships with consortia, OTAs, wholesalers, and travel advisors to drive bookings and revenue.
- Drive direct bookings through targeted campaigns, loyalty programs, and brand awareness initiatives.
- Work closely with revenue management to optimize ADR, occupancy, and RevPAR through strategic pricing and segmentation.
- Identify and capitalize on opportunities in the MICE and wedding segments, leveraging the property's 10,000 sq.
ft. of conference space and tailored packages.
- Regularly conduct sales calls and participate in industry trade shows and events to represent the property.Marketing and Brand Positioning
- Collaborate with contracted PR, social media, and digital marketing agencies to ensure consistent brand messaging and maximum exposure.
- Oversee the development of compelling content, including website updates, blogs, and email campaigns, to target luxury travelers.
- Lead efforts to position the property as a luxury all-inclusive destination in the market.
- Develop targeted campaigns for specific market segments such as adults-only and family-friendly travelers.
- Manage advertising budgets to maximize ROI and align with revenue goals.Team Leadership and Development
- Recruit, train, and mentor a high-performing sales and marketing team.
- Foster a culture of collaboration, accountability, and continuous improvement.
- Set clear goals for the team and provide regular feedback and support to ensure success.
- Lead weekly team meetings to review performance, address challenges, and align on strategy.
- Provide ongoing training to ensure team members are well-versed in luxury travel trends, competitor analysis, and best practices.Stakeholder and Agency Management
- Provide guidance and oversight to contracted PR, social media, and digital marketing agencies, ensuring deliverables align with the hotel's objectives.
- Collaborate with ownership and senior management to communicate progress, challenges, and opportunities
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.