31 ene
Essity
Xico
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**Marketing Manager Mexico (Incontinence category)**:**About the Role**:We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace.
We're always looking for ways to improve our products and ourselves.
If this is you, we'd love to talk.We are looking for a Marketing Manager responsible for our Incontinence Category (TENA).
**What You Will Do**:- Work together with the Marketing Director of the region and Local teams to define the Long-Term Incontinence Brand strategy & Vision.- Jointly manage and align with the Marketing Director, the Tena Brand Portfolio (Brand Architecture, Innovation requirements, Pricing strategy) to win in the local marketplace.- Develop,
implement and track all the Marketing Plan activities to boost penetration, sales growth, Market share, Brand Building and Profitability targets (both short and long term).- Manage Brand A&P; budget to drive the best ROI and deliver Business and Brand goals.- Define the communication strategy.- Manage the development and execution of advertising campaigns through digital and offline media touchpoints according to target.- Assure a robust innovation roadmap to deliver both short and long-term objectives.- Identify strong consumer and shopper insights that lead to product and commercial innovations (product upgrades, line extensions, new segments) that create a competitive advantage for the brand and assure consumers' preference.- Design, qualify and launch all brand innovations starting from the insight/ideation, going through product development, packaging design, communication strategy, consumer validation as well as technical, commercial and financial feasibility.- Lead business cases defining volume forecast,
launch plan and financials.- Ensure analysis and interpretation of market/brand/product/channel related insights to identify and implement business growth opportunities.- Be the primary contact with Sales, Business Logistics, Product Supply, Finance and Global Teams to define, develop and activate the Marketing and Innovation Plans.- Ensure S&OP; process.- Lead the development of the local marketing team**Who You Are**:- 3 years leading and developing Marketing Teams- Advanced knowledge & use of market measurement tools (Scantrack, Knowblock, HomeScan, Pricetrack, ISCAM).- Broad use of both digital and off-line media touchpoints and platforms.- Deep understanding of market dynamics across different channels such as self-services, drugstores, wholesale, traditional, cash & carry, convenience, hard discounters, e-retailers, pure players,
on demand and DTC.- Strong financial acumen and P&L; management experience.- Price strategy management.- Previous experience and knowledge on Project Management.- Advanced Business English proficiency.- Strong Analytical Skills- Results driven, autonomous and proactive.- Leadership and positive influence skills across all organizational levels
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.