(KV-19) | Director Of Sales & Marketing

(KV-19) | Director Of Sales & Marketing

.Company DescriptionWhether located in the heart of a bustling city like Paris, London, New York or Sydney, or nestled away in the quieter landscapes of Mexico, Egypt, French Polynesia or Thailand, every Sofitel address is a call to indulge in—and celebrate—the pleasures of life.
To live the French way.The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering.
The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering)



to insure budgeted revenues are met or exceeded.
Responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
**Job Description**:- Working with the General Manager to develop and implement the hotel's sales strategy and revenue management.- Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient through customer acquisition and retention strategies/tactics- Assesses & reacts to market trends, market share & the competitive hotel environment.- Develops and implements a marketing and communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.- Identify and research potential accounts/clients and prospect for new business opportunities, generate leads,



and set up meetings/presentations with clients that will keep the hotels pipeline consistently full of opportunities.- Use property's computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space, building accounts, and logging activities.
Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.- Fluent in reading/assimilating/using financial P&L;, forecasting- Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.- Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.- Develop/implement key segment strategy & managing key accounts- Develop sales goals designed to achieve budget & market share targets.- Manage group pace measurement and set sales production goals.- Manage sales activity & travel schedule.- Participate in weekly Sales Meeting, Operations Meeting, BEO Meeting and any other required meetings relevant to role

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