21 ene
Paramount Pictures
Xico
.Paramount Pictures Mexico is seeking a Digital Marketing Manager, responsible for planning, development, implementation, and evaluation of digital communication campaigns for theatrical movie releases through owned, paid, and earned media.Accountabilities:- Responsible of Paramount Pictures local online presence- Manage local Digital team (digital assistant and outside agencies and vendors), including briefing and coordination for all active and upcoming titles.- Maintain relationship with Home Office Digital Marketing department.- Develop and maintain Content Creator / Influencer relationships while coordinating compelling activities/experiences for them,
including screenings and other events.- Follow up and evaluate Content Creator activities performance / ROI.- Coordinate, maintain and evaluate performance of all Paramount Picture digital platforms (including websites, social network profiles and handles, SEO and CRM), unifying our digital ecosystem.- Responsible of paid digital media campaign, managing media agency to plan, optimize and evaluate paid digital media campaigns, setting relevant KPIs based on historic and competitive benchmarks.- Digital campaign performance evaluation and competitive research, including data analytics/storytelling.- Review and coordinate localization of assets; create locally relevantassets and content, leveraging current trends and zeitgeist.- Generate campaign related reports as needed (including but not limited to trailer 24 hr.
and 7-day reports, weekly paid media campaign and asset performance reports, competitive reports, social listening, etc.
)- Participate in general Marketing team's brainstorming sessions focusing on synergy and digital support to fully capitalize all marketing activities.- Develop digital slides for title specific decks to be presented to Home Office strategic teams.- Support talent visit, premiere event activities and content creator attendance opportunities.- Develop and maintain relationships with exhibitor digital teams (Cinepolis and Cinemex) to leverage their platforms for our content distribution.- Coordinate local content production.- Advise team on current digital / social trends and relevant players- Purchase Order (PO) creation, Good Receipt (GR) service acknowledgement, keep budget within prebudget assigned planned expenses, run periodical vendor competitive bids, etc.
**QUALIFICATIONS / EXPERIENCE****_Education:_**- College degree in Marketing, Advertising, Communications, Digital or related careers.- Specialized in Digital Marketing / Data analytics.- Fluent in English (advanced level required).- Proficient in Microsoft Office (Word,
Excel and Power Point), design, content production and other social content creation apps (e.G.
adobe creative suite or similar).
**_Experience:_**:- Essential_- Online project management- Digital media and social platforms' performance analysis.- Digital assets' idealization and development
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.