12 ene
JumpCloud
Heroica Puebla de Zaragoza
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**All roles at JumpCloud are Remote unless otherwise specified in the Job Description.
****About JumpCloud****About the Team**:The Marketing Operations team is part of the Marketing organization and is responsible for enabling our revenue engine to outperform, bring operational thought leadership for a strategic focus, build scalable processes and infrastructure to drive efficiency and bring operational excellence, and provide sustainable technology solutions to keep pace with rapid growth of the business.
**What you'll be doing**:- A critical member of JumpCloud's marketing team, the Marketing Analytics Manager is responsible for marketing performance metrics.- In this role,
you will analyze marketing data to help marketing teams understand the effectiveness of overall marketing and individual campaigns, and will deliver insights/actions for improvement.- You will have a solid understanding of pipeline analytics, digital analytics, full-funnel analytics and be versed in multi-touch analysis- Areas of responsibilities for the Marketing Analytics Manager include presenting actionable insights with performance improvement recommendations, building reports, crafting insights, and deliver in a creative story-telling type format- You will focus on systems, standards, and processes used to analyze and report on marketing performance and business KPIs.- You will implement standard reporting to measure the productivity and effectiveness of programs.- Design, deploy, and manage an integrated spend to revenue marketing analytics process including marketing effectiveness and attribution analysis.- Work with marketing leadership to identify and prioritize recommendations, insights, and data the process will produce.- You will work with stakeholders, executives to suggest optimal conversions,
and advise on how to improve marketing outcomes- Design reports and reporting schedules to provide needed recommendations, insights, and data.- Work across marketing teams to identify current data and metrics and relationships and dependencies between teams.- Work with marketing, engineering, and BI teams to build infrastructure and processes needed.- Manage the ongoing operations of the marketing analytics process.- Own responsibility for attribution metrics including working with marketing ops and sales ops to identify and address any issues.- Manage the reporting process including scheduling meetings, setting deadlines, etc.
**We're looking for**:- An in-depth reporting and data background to unlock insights of marketing performance across programs, strategies,
and datasets.- Strong analytical and problem-solving skills.- Demonstrated success using first touch, last touch and/or linear attribution models to understand user behavior, lower acquisition costs, improve goal conversion, and optimize marketing performance across a variety of outbound and inbound programs
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.