[YY-763] - Influencer Marketing And Media Specialist

[YY-763] - Influencer Marketing And Media Specialist

.OverviewWe are seeking a Public Relations Specialist for our Marketing Team in Mexico City, Mexico, focused on developing and building relationships and managing communication with local media outlets, journalists, and Garmin influencers/ambassadors.
The role is key in the Garmin business segments, including fitness/wellness and outdoor, leading media, public relations, and influencer marketing efforts to build awareness of Garmin's products and facilitate the best possible editorial coverage in print, broadcast, and online/social media.Essential FunctionsDrive awareness of Garmin's business segment products and demonstrate their unique advantages of compelling design, superior quality,



and best value to members of the media and general public.Work closely with Garmin's local marketing team to develop and execute advanced or complex PR strategies and programs, including press releases, media advisories, influencer marketing strategies, product pitches, and company statements.Maintain and grow relationships with media contacts throughout the respective industry, including facilitation of review/demo units when applicable.Present a monthly report of activities and achievements related to media coverage.Manage Garmin's local influencer/ambassador program, including evaluating and contracting potential ambassadors, developing and executing communication plans, and monitoring/reporting results.Collaborate with Garmin's social media manager and content creators in developing monthly market-related content for the company's social media channels.Assist in translation and localization of corporate messaging when needed (press releases, marketing/product memos, etc.
).Attend and represent Garmin at industry tradeshows and PR events.Manage searches and daily reports related to the brand, competition,



or keywords to be received via email by Garmin team members.Communicate a deep understanding of Garmin's product line and the competitive landscape.Administer the budget for the media & influencer marketing plan according to marketing management guidelines.Complete projects and other duties as assigned by supervisor or manager.Basic QualificationsBachelor's degree in Public Relations, Marketing, Communications, Journalism, English, or related field from an accredited four-year college or university.Minimum of 2-3 years of public relations or marketing experience or equivalent work experience.Demonstrates a working knowledge of Garmin products and the market(s)



served.Advanced English (oral & written).Excellent verbal and presentation skills.Compelling writing skills and knowledge of Associated Press style guidelines.Outstanding professionalism, judgment, and integrity.Willingness to travel to trade shows and media events.Highly organized self-starter able to manage multiple projects and meet deadlines with minimal supervision

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https://www.kitempleo.com.mx/empleo/133867132/yy-763-influencer-marketing-and-media-specialist-xico/?utm_source=html