16 ene
Vilmorin-Mikado
Santiago de Querétaro
.Employment TypeRegular Full TimeContractual hoursFull-timeFunctionSALES & MARKETING - MARKETINGMain GoalThe Product Development Manager plays a crucial role in shaping our marketing and commercial strategies.
This customer-oriented position leads the development team by offering strategic guidance on trial strategies, product launches, and the use of digital tools.
The role supports the development and implementation of the company's strategy by providing valuable business intelligence insights.
Success in this role is achieved through the development and execution of sales campaigns for both commercial and development portfolios, utilizing the marketing mix (4Ps), managing the portfolio life cycle, meeting DV KPIs,
and leveraging digital tools.Context/Scope: Mexico, this position will be based in Queretaro, QroGeneral MissionManage and lead team members.Provide strategic thinking for trial strategies and product launches, set priorities, and ensure proper follow-up on DV KPIs.Monitor the market and deliver business intelligence insights.Engage with customers to gather insights and build effective marketing and commercial strategies.Collaborate closely with the Subsidiary Manager, Product Managers, and sales team to ensure full alignment and awareness of actions and projects.Guide the Local Crop Team to achieve their goals.Enhance the use of digital tools (CRM, DV Apps, Panoshare etc.)
among team members.Job DescriptionResponsible for managing and leading the DV team, ensuring proper follow-up on priorities and fostering talent development.Conduct and update market research studies (segmentation, competition analysis, tracking dynamic forces) to continuously enhance market knowledge by client type,
contributing to business and strategic plans.Contribute to implementing sales campaigns for both commercial and development products to generate demand and achieve sales targets.Utilize the marketing mix (Product, Price, Place, Promotion) in developing and executing sales campaigns for both commercial and development portfolios.Develop strategies for scheduling, coordinating, and implementing development trials (DV1 and DV2 plans) with objectives to:Assess the agronomic performance and adaptability of varieties compared to market leaders.Evaluate the variety's adaptability to target distribution and consumption chains.Conclude trial plans after deep analysis.Identify competitive advantages, selling points, and challenges to overcome.Allocate seed samples for development trials within the area and segment, monitor and control sample shipments,
ensuring compliance with timelines.Provide feedback to stakeholders on varieties being tested, prepare and propose development plans for subsequent years, and report on additional needs and market developments.Prepare a 5-year DV MTPlan, establishing forecasts (volume, turnover, and Market Share expectations) for the initial sales years of new varieties in DV1 and DV2 phases
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