[JA-781] - Marketing Specialist

[JA-781] - Marketing Specialist

.Informa works in two main markets: in Academic Markets, where we serve knowledge makers and research institutions worldwide, and in Business-to-Business Markets, where we champion businesses and professionals.We have a broad range of products and services, all of which are based on connecting people, knowledge and ideas.Informa Markets Division is the world's #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, which connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets to help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces and specialist content and data services.




Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence and many more.We are looking for a Marketing Specialist in charge of global marketing vision for our event brands in Mexico with international partners.
Through data-driven planning, agile management, effective communication, and market-leading, multi-channel campaign tactics, the Marketing Specialist will rally all internal and external resources to achieve revenue and audience targets.
**Responsabilidades e atribuições**- Responsible for executing marketing plans and actions for our visitors, exhibitors and digital communities- Strategic marketing: lead driver behind the top-level marketing strategy for the brand overall; need to be technically adept and have a high comfort level with using multiple platforms and channels.- Audience development:



ensure clear value statements and customer personas are established and manifest in our customers' digital journeys and campaign touch points- Content and PR: develop PR, social media, and content marketing plans with internal and external resources, including release and editorial calendars, content development and oversight of related budgets- Branding: own event look, feel, voice; develop and distribute brand standards, oversee for consistency across all channels- Data & Analytics: oversight of all data capture and management-related activities and technologies for the brand including registration, data enrichment, post-event, and in-cycle standard and ad hoc analytics- Partner Marketing: partner with Show Managers to optimize association and media relationships for audience acquisition and engagement opportunities.
**Requisitos e qualificações**- Bachelor's degree (or equivalent) in marketing, communication,



or related field.- 3+ years of marketing leadership experience.- Self-motivated with strong interpersonal skills.
Ability to work with multiple teams and take direction from multiple individuals and outside partners.- Experience managing the following channels:- Digital: web sites, mobile apps, SEM/SEO, IP targeting, etc

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https://www.kitempleo.com.mx/empleo/133515601/ja-781-marketing-specialist-xico/?utm_source=html