11 ene
Zoek Marketing
Nuevo Casas Grandes
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**We are Zoek Marketing, a digital marketing company based in Orange County, CA, with offices and employees across the US, Mexico, and the Philippines.
Since 2015 we have been the go-to source for SMBs to get found online through our cost-effective Web Design Strategies, Graphic Design, and SEO packages.
****We are seeking a highly skilled and experienced Google Ads PPC Specialist to join our team.
As a Google Ads PPC Specialist, you will be responsible for managing and optimizing our clients' PPC campaigns on the Google Ads platform.
Your expertise in driving qualified traffic, optimizing ad performance, and maximizing ROI will be key to the success of our clients' online advertising efforts.
If you are passionate about digital marketing, and** **analytical, and have a strong understanding of Google Ads, this role is for you.
****Responsibilities**:- Develop and implement effective PPC strategies for clients to drive traffic, leads, and conversions.- Conduct keyword research and analysis to identify relevant keywords and optimize campaign performance.- Create and manage Google Ads campaigns, including ad copy creation, bid management, and budget allocation.- Monitor campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness.- Conduct A/B testing and analyze results to optimize ad performance and drive continuous improvement.- Monitor and analyze competitor activity, market trends, and industry best practices to identify opportunities and stay ahead of the curve.- Track, measure, and report on key performance metrics, providing regular performance reports to clients.- Collaborate with internal teams, including marketing and design,
to align PPC campaigns with broader marketing objectives.- Stay up-to-date with the latest developments and trends in PPC advertising and Google Ads, sharing knowledge and best practices with the team.- Conduct regular audits of client accounts, identifying areas for improvement and implementing necessary changes.- Provide strategic recommendations and insights to clients to optimize their overall digital marketing strategy.- Stay informed about industry regulations and ensure compliance with relevant policies and guidelines.
**Requirements**:- Proven experience managing Google Ads campaigns and driving successful outcomes.- In-depth knowledge of Google Ads platform, including search, display, and remarketing campaigns.- Strong analytical skills and the ability to translate data into actionable insights and strategies.- Proficient in using PPC tools and platforms,
such as Google Analytics and Google Ads Editor.- Excellent communication skills, both verbal and written, with the ability to clearly present complex concepts to clients.- Detail-oriented with strong organizational skills to manage multiple client accounts and deadlines.- Ability to adapt to changing priorities and work in a fast-paced environment.- Google Ads certifications are preferred but not required
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