09 ene
Zendesk, De Cv (Mexico
Ciudad de México
AMER Marketing Strategy and Analytics Manager
We are searching for an experienced and results-driven Marketing analyst to be a strategic thought partner to our regional Marketing leadership. The ideal candidate will be an expert at using data to drive GTM strategies, bringing a regional perspective to understand customer behavior, and measure marketing and GTM performance.
As a Regional Marketing Strategy and Analytics Manager, you will be responsible for helping Zendesk hit its overall pipeline and revenue targets. You will be partnering with senior Marketing executives to solve the most important strategic growth opportunities, improve operational efficiency,
use data to manage the business to metrics and evaluate the effectiveness of campaigns and channels with a strong focus on ROI. You will also be responsible for leading, executing and scaling operational and planning processes in partnership with cross-functional stakeholders.
Key Responsibilities:
- Lead and provide recommendations on a variety of decision-making projects that will shape Zendesk future growth strategy.
- Evaluate and optimize marketing campaigns based on industry best practices, providing recommendations on performance, and deep analyses to improve engagement with marketing content, funnel metrics, and likelihood to buy.
- Help manage marketing budgets and allocate resources effectively to maximize ROI.
- Support marketing leadership on critical investment decisions.
- Act like an owner in driving strategic planning processes through data-driven recommendations.
- Track business performance and provide insights and recommendations to advise leadership, crafting raw data and analysis into well-written and persuasive visual content.
- Lead development and maintenance of tableau dashboards which track the performance of the Marketing organization globally.
- Establish strong working relationships with peers in other Operations teams and cross-functional partners to achieve objectives.
- Stay up-to-date with the latest marketing trends, technologies, and best practices, and continuously look for opportunities to improve our marketing efforts.
Qualifications:
- Bachelor’s degree in computer science, mathematics, economics, engineering or related degree is a plus.
- 6+ years experience in marketing/analytics.
- Advanced proficiency in Tableau and SQL.
- Understanding of the B2B lead to opportunity and sales process.
- Strong communication and data visualization skills; can easily create powerful visualizations that transform complex data into easily consumable, actionable insights.
- Ability to effectively solve complex problems from high-priority strategic initiatives.
- Experience in communicating effectively and presenting to Senior Executives.
- Ability to build strong partnerships and collaborate with stakeholders and teammates.
- A do-whatever-it-takes attitude to deliver exceptional quality on time and on budget.
- Excellent organizational and time management skills, and attention to detail.
- Motivation to stand out from the crowd, disrupting the norm to help the business win.
- Proficiency in SAS/Python/R is a plus.
If you are a highly motivated individual with a passion for data-driven marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.
Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).
Hybrid: In this role,
our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
Zendesk is an equal opportunity employer,
and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law.
About Us
Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections. Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers. The company was conceived in Copenhagen, Denmark and today operates in more than 20 countries around the world.
More meaningful moments. Fewer Zoom calls.
What’s it like to work here? Our offices reflect the global cities we call home, and have spaces for collaboration, quiet, and events.
We have stocked kitchens, quiet spaces and game spaces for when you need to recharge or unwind. And with our hybrid approach, you’ll experience flexibility and connection, collaboration, and learning with your team.
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