05 ene
Philip Morris International
Xico
Sr.
Brand Content Executive
Work location: Mexico City
Purpose of the job
Develop a deep understanding of consumers to constantly find new ways to interact and engage with them.
Create visibility strategies focusing on the needs of the main consumer at each POS (segmentation), in order to achieve our commercial objectives.
Design and deploy the POS materials focusing on finding news and innovative ways on how PMI portfolio can be displayed to achieve awareness and trial of our brands.
Principal accountabilites
Consumer understanding
Look for insights through consumer session to understand their needs and what they look during their journey
Data Analytics
Understand and process the data (Sell out KA, Nielsen)
in order to follow up the principal KPI to be able to measure the impact of the activities to support the decision making process
Trade Brand Knowledge Development
Responsible for retailers brand knowledge development through infield activations.
(HET & GT)
Work experience
FMCG consumer and trade knowledge
Brand building & Trade Marketing experience
Field activations experience & Basic digital marketing/ understanding
Other skills
English proficient (Both written and spoken): MUST
Passionate and fast learner driven by impact.
Creative and challenging on the status quo.
Strategic thinking & prioritization skills.
Good interpersonal and communication skills
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.