Product Marketing Specialist (PY-684)

Product Marketing Specialist (PY-684)

04 ene
|
Element Fleet Management
|
Xico

04 ene

Element Fleet Management

Xico

Get started on an exciting career at Element!_

Element employees make a difference in the lives of others every day.
We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience.
This takes hard work and innovation, and we need more like-minded people on our team.
A product marketer is responsible for overseeing the creation and distribution of promotional campaigns for key products.
This role will have a keen understanding of the product's target audience, and in-depth knowledge of relevant product features.
A Day in the Life:

- Analyze market and discover needs
- Evaluate Element's market fit
- For launched products,



develop ecosystems to support the overall offer working closely with Sourcing
- For non-core products, continuously analyze pricing and benchmark in order to set up the adequate price point for Element's services
- Commercial support for customer demos or technical meetings
- Engage with business and operation areas to establish processes for new products
- Create a Market needs document and Business Case for each new product, ensure product profitability
- Identify and analyze market trends in terms of digital experience and establish its fit in Elements processes, drive initiatives and release enhancements to customer experience
- Create campaign content for social media, copywriting, and blogs.
- Launch/ Enhancement Plans, working with PR, digital Marketing teams
- Xcelerate usage metrics (internal & external)
- Converting opps into SWO and keeping existing customer loyal (adoption models and add-on purchases (SOW)

**Requirements**:
**Education**:
Bachelor's Degree in Marketing, Administration, Communication, Strategic Marketing or similar, Masters Degree is a plus




- At least 4-5 years as Product Marketing
- Product Manager, Campaigns Manager, Product Specialist
- Metrics and dashboards creation and tracking
- Experience in Product launches
- Experience in develop product assets, campaigns, and create content
- Experience and knowledge in digital products
- Experience with mobile app products
- International experience in world class companies is a plus

What's in it for You
- A culture of innovation, empowerment, decision-making, and accountability
- Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness
- Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)
- Hybrid work environment for most positions
- or call _
- 55 5018 7100._

El anuncio original lo puedes encontrar en Kit Empleo:
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